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Blog - More

Latest Posts

What Is The Future of Digital Attribution?

The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.

Google’s Brand Lift for YouTube: The Only Way is Up

Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

A Guide to TrueView for Action Video Campaigns

If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.
Topic: Video

Google Ads vs Display & Video 360 - TrueView Edition

Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.
Topic: Video

Black Friday: What Impact Does It Have In Europe?

Mintel estimates that Black Friday sales in the UK hit £4.2 billion in 2017, having grown by 13% year on year. So how do consumers in neighbouring countries react to this ever-growing shopping bonanza?