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Blog - About Us

Latest Posts

What Is The Future of Digital Attribution?

The last year has been a turning point for digital attribution. GDPR and ITP has made us re-think our approach, based on the data we have and how this translates into long-term solutions for our clients. Read more to know how to achieve perfect results by using imperfect data.

Black Friday: What Impact Does It Have In Europe?

Mintel estimates that Black Friday sales in the UK hit £4.2 billion in 2017, having grown by 13% year on year. So how do consumers in neighbouring countries react to this ever-growing shopping bonanza?

Turning Ideas into Reality

I recently had the opportunity to join Nick Drake of T-Mobile, Soles4Souls, and Merkle in driving a campaign to collect money to purchase shoes for those in need. There are three things I learned about turning an idea into reality and wanted to share those experiences. But, before I jump in, I thought it would be fun to share the back story of how a campaign like this got started.

Best Practices for Working with a Global Team

We live not only in a socially connected world, but also in a professionally connected one. With the frequency of global acquisitions and increases in remote working models, the likelihood that employees will need to work with a global team has increased dramatically. Working within a global team has tremendous challenges like time zones, cultures, and work habits, —but adapting effectively to a global work environment is essential in today’s business world.

Be Bold for Change

"Wow," "Wow," "Wow," I heard myself saying in my head throughout Under Secretary of the United States Navy Janine Davidson's speech at Merkle's 4th Annual International Women’s Day broadcast.