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Blog - Video

Latest Posts

Google’s Brand Lift for YouTube: The Only Way is Up

Investing in video creative can be a costly undertaking, so it stands to reason that close attention is paid to the outcomes of running a YouTube campaign. This blog will delve into Google’s Brand Lift offering and how it can help paint the whole picture of campaign performance.

A Guide to TrueView for Action Video Campaigns

If you’re looking for opportunities to convert YouTube viewers to customers, the newly-released ad format, TrueView for Action, will drive on-site actions at your desired CPA. Here, we explore some key points to consider before creating your campaign, from conversion tracking to choosing your CPA target.
Topic: Video

Google Ads vs Display & Video 360 - TrueView Edition

Google Ads and DV360 both provide advertisers the ability to access YouTube marketing inventory. However, both platforms have their strengths and weaknesses when it comes to running this format. In this blog, we will provide the details you need to decide which platform is right for you and your campaigns.
Topic: Video

Leveraging New SERP Features to Win in SEO

In this day and age, it seems like the search results change every day. With new tests and SERP features rolling out regularly, it can be hard to keep up! In this session presented at Virtual C3, Melody Petulla walks through some of the most notable new SERP features and what they can do for your website.
Topic: SEO | Video