Salesforce Marketing Cloud Engineer
Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.
The Platform Architect is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on the Salesforce Marketing Cloud (formerly ExactTarget). As the owner of email solutions for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.
- Demonstrate technical expertise while scoping and driving the creation of digital solutions, email campaigns, email reporting, and data integration.
- Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
- Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.
- Architect data feeds, platform configuration, and components needed to run complex automated email campaigns.
- Proactively identify and resolve problems including client data feed issues.
- Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
- Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
- Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients’ needs.
- Bachelor’s degree in a technical field, or work experience that demonstrates comparable abilities.
- 3+ years experience in information technology or technical marketing, with at least 2 years in a client-facing position.
- Experience in a technical leadership role designing, building, and executing complex automated email campaigns in a leading ESP, such as Salesforce Marketing Cloud/ExactTarget, Oracle Responsys or Eloqua, Adobe Campaign, Epsilon, Acxiom, Yesmail, etc.
- Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
- Ability to take initiative as well as lead, motivate, and oversee teams to produce results.
- Solid understanding of:
- Solution design and architecture
- Relational database concepts, with exposure to SQL
- Data management, segmentation, and ETL best practices
- Scripting and query development
- Web analytics
All your information will be kept confidential according to EEO guidelines.