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Data Scientist

Location: Pune, .
Company Description:

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.   

Job Description:

  1. Perform advanced analytics tasks, including but not limited to predictive statistical models, customer profiling, segmentation analysis, data analysis and mining, and external data enhancement using SQL, SAS, R, Python or PySpark
  2. Extract and process large quantities of data from data warehouses and other data marts in support of assignments
  3. Assist in determining quantitative methods for solving client issuesAnalyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
  4. Turn complex data into practical and actionable marketing insights
  5. Consolidate and package up insights, analytic outputs, and action items into a well-organized, consumable package with actionable recommendations and strategies for marketers (MS Excel, PowerPoint, Word, etc.)
  6. Support development of efficient and accurate project management plans for project delivery

Qualifications:

  1. 2 - 5 years of industry experience required
  2. Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
  3. Strong experience in SQL programming required
  4. Statistical software: SAS, R, strongly preferred, Python, PySpark a plus
  5. Must have strong experience with statistical concepts and applying statistical techniques such as regression, naïve Bayes, decision trees, clustering, factor analysis, time series, random forest, gradient boosting algorithms, etc. to solve business problems
  6.  Understanding of digital data including the systems and processes used to generate and manipulate it by media type (web, ad, email, mobile, etc.) a plus
  7. Web Analytics (Omniture, WebTrends, Google Analytics) experience a plus
  8. Experience in data visualization tools like Tableau a plus

Additional Information:

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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