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Analytics - 8 - Predictive Analytics

Location: Shanghai, SHANGHAI.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. When combined with its strength in performance creative and media, Merkle creates customer experiences that drive improved marketing results and shareholder value. With more than 4,100 employees, Merkle is headquartered in Columbia, Maryland with 16 additional offices in the US and 8 offices in Europe and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

The analytical team is responsible for leading all analytic engagements within Merkle. Our role is to design innovative analytic solutions to solve complex business problems. Through analytically derived insights, we often provide our clients with visibility into their business while systematically leading them towards improved business performance.
As part of the team, you will be engaged in a variety of analytic projects with different aspects of the customer lifecycle. To be successful in this role, you will need strong problem solving skills, ability to work independently in a fast‐paced entrepreneurial work environment, be comfortable dealing with ambiguity and change. Ability to handle multiple projects and collaborating with your co-workers is essential.


Key Responsibilities
 Analyze and manage data using SAS, SQL or other languages as required
 Implement analytical solutions using the following techniques: Predictive statistical modeling, Customer profiling, Segmentation Analysis, Survey Design and Analysis, Data Analysis and Mining, External Data Enhancement, and Econometric and financial analysis
 Evaluate and improve internal tools and processes
 Adapt statistical methods according to business problems
 Develop and test experimental designs, sampling techniques, and analytical methods
 Report results of statistical analyses, including information in the form of graphs, charts, and tables
 Conduct basic business analysis and reporting
 Perform ad hoc analysis of business situations, systems, issues and problems
 Develop computer‐generated statistical and financial models
 Analyze marketing channels and exploring new business opportunities

Key Skills and Experience
 MS/PhD degree from a top university in a quantitative discipline (e.g. Statistics, Mathematics, Economics, Finance, Operations Research, Engineering and etc.)
 4 or more years relevant experience
 Strong problem-solving skills
 Strong communication, interpersonal and leadership abilities
 Excellent written English ability
 Proficient in Oral English
 Experience in SAS Programming is required
 Experience in Statistical Modeling is required
 Experience in Marketing and Business are preferred, but not required
 Experience in SQL Programming are preferred, but not required
 Excellent work ethic and great team player

Additional Information:

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.