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Analytics - 7 - Predictive Analytics

Location: Shanghai, SHANGHAI.
Company Description:
Job Description:

We need a Manager to help to develop our website performance reporting and advanced analysis practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from an analytical background and has experience managing team members, who's looking for true ownership and a sense of pride in leading and developing a team in site optimization!



·        Required Skills:

This individual will help us hire and train an analytical team to deliver world class analytical delivery work in web analytics for our clients in US and China markets through our China Operations. Initial training and project work will focus on digital campaign reporting, site optimization analysis and statistical analysis. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on increased management responsibilities, gain international experience and expand into web analytics.


More specific duties will include, but are not limited to:

Help with hiring and training of Nanjing/Shanghai analysts

Manage and mentor Nanjing/Shanghai analysts

Manage the coordination and delivery of client projects

Serve as primary Liaison between US and China analytics teams

Handle multiple priorities and adapt to a fast-paced environment

Implement a first-class reporting process and monitor the initial project deliverables

Foster team building and knowledge sharing for the Nanjing/Shanghai digital team


·        Required Experience:

Bachelor or master degree in Marketing, Database Marketing, Computer Science, Information Management, Math/Statistics, Engineering or other related majors

6+ years in statistical modelling in customer analytics or marketing analytics

Hands-on experience in web analytical reporting and site optimization analysis as well as online A/B test and multi-variate test is preferred.

Familiarity with one of site analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, etc

Strong skills in Excel, PPT, SQL, Tableau (or similar visualization tool), R or SAS or Python

Prior project and resource management experience

Solid understanding of digital marketing, databases and database marketing principles

Familiarity with DMPs, tag management platforms such as Telium, Ensighten, etc is a plus

Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required

Experience with both onshore and offshore team is preferred but not required

Prior experience living or working in China desired but not required

High intellectual curiosity, drive, determination, self-confidence and persuasion skills

Excellent communication and presentation skills


Additional Information:

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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