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Director of Analytics- Predictive Analytics

Location: Chicago, ILLINOIS.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.
 

Job Description:

The Director will lead a team of advanced and audience analytics professionals within one of our largest travel industry clients.  We are seeking highly qualified analytics professional with professional experience optimizing digital marketing channels in conjunction with traditional CRM channels.  Ensures timely delivery of data, analytics and strategic consulting to support the client’s people-based marketing initiatives with an emphasis on working with the media team.  Must be comfortable developing and guiding the vision to lead projects and analysts to greatness.  Leverages knowledge of statistical modeling techniques to provide suggestions or guidance to teams under their oversight.  The position will collaborate closely with account leadership while building strong client relationships to help evolve our clients’ programs.  They will drive innovation within optimization efforts across algorithms, reporting/insights, and media planning efforts as well as building a strong team of analysts.  They will translate the in-market results back to the client with insights, recommendations and next-step roadmap planning as the client’s trusted advisor.  Additionally, the Director is tasked with identifying and providing recommendations to continuously refine current business practices and tools to create better operations

 

Deep experience in advanced analytics, audience data, CRM, media analytics and measurement is required. 

Responsibilities:

·       Consult on client business problems, drive analytic objectives, create practical analytic roadmaps, develop concrete analytic framework, identify data needs and formulate data solutions, manage analysis projects, package and present insights to stake holders at all levels, and finally, implement recommended solutions with a goal to achieve clients’ business objectives

·       Deliver practical and actionable recommendations based upon marketing intelligence generated through primary research, journey analytics, consumer modeling, and competitive analysis

·       Ability to consolidate and package up insights, analytic outputs, and action items into a well-organized, consumable package with actionable recommendations and strategies for marketers (MS Excel, PowerPoint, word, etc.)

·       Oversee the development of various predictive models, becoming hands-on with the team as necessary. Must be able to explain the modeling process and results to clients in a non-technical way as well as direct model development with the team.

·       Responsible for collaborating with broader team on measurement frameworks, coordinating with the team for the development of effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement

·       Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints while proactively leading large, complex analytical projects end to end

·       Work across client teams to help design cross functional and industry-best-practice marketing solutions

·       Stay informed of advancements in industry trends and developing technology; proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve analytical tools, data mining techniques and processes, ensuring the team is always at the forefront of the industry.

·       Support sales by providing analytical solution scope/methodology/level of efforts/pricing and giving sales presentations as part of SOW development / RFP response

·       Demonstrate thought leadership; develop best practices, case studies, training class materials, whitepapers/blog posts, and/or present at industry conferences

·       Manage and mentor managers, contributing to their technical and career development

·       Recruit, hire, develop and retain "A" players

Become a go-to-person for the client as a thought leader; develop best practices, case studies, training class materials, whitepapers/blog posts, and/or present at industry conferences

Deep experience in advanced analytics, audience data, CRM, media analytics and measurement is required. 

Responsibilities:

·       Consult on client business problems, drive analytic objectives, create practical analytic roadmaps, develop concrete analytic framework, identify data needs and formulate data solutions, manage analysis projects, package and present insights to stake holders at all levels, and finally, implement recommended solutions with a goal to achieve clients’ business objectives

·       Deliver practical and actionable recommendations based upon marketing intelligence generated through primary research, journey analytics, consumer modeling, and competitive analysis

·       Ability to consolidate and package up insights, analytic outputs, and action items into a well-organized, consumable package with actionable recommendations and strategies for marketers (MS Excel, PowerPoint, word, etc.)

·       Oversee the development of various predictive models, becoming hands-on with the team as necessary. Must be able to explain the modeling process and results to clients in a non-technical way as well as direct model development with the team.

·       Responsible for collaborating with broader team on measurement frameworks, coordinating with the team for the development of effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement

·       Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints while proactively leading large, complex analytical projects end to end

·       Work across client teams to help design cross functional and industry-best-practice marketing solutions

·       Stay informed of advancements in industry trends and developing technology; proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve analytical tools, data mining techniques and processes, ensuring the team is always at the forefront of the industry.

·       Support sales by providing analytical solution scope/methodology/level of efforts/pricing and giving sales presentations as part of SOW development / RFP response

·       Demonstrate thought leadership; develop best practices, case studies, training class materials, whitepapers/blog posts, and/or present at industry conferences

·       Manage and mentor managers, contributing to their technical and career development

·       Recruit, hire, develop and retain "A" players

·       Become a go-to-person for the client as a thought leader; develop best practices, case studies, training class materials, whitepapers/blog posts, and/or present at industry conferences.

Qualifications:

Experience/Responsibilities:

·       CRM background

·       Proficiency with multiple analytics tools required; R strongly preferred; SAS, SQL, Python

·       Strong hands-on experience with BI or digital analytics tools such as Tableau, TIBCO Spotfire, Micro strategy, Adobe Audience Manager/ Analytics

·       Develop custom performance reporting, algorithms, models and analyses across multiple channels/clients

·       Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, experimental design, etc. to solve business problems

·       Understanding of digital data including the systems and processes used to generate and manipulate it by media type web, ad, email, mobile, etc.

·       Develop and maintain strategic client partnerships across all digital marketing channels

·       Direct and develop strategic solutions that drive results on client campaigns & objectives

·       Clearly convey strategic vision in a manner that instills confidence in the client while garnering complete support from analysts

·       Optimize workflow with a multitude of internal stakeholders to ensure complete satisfaction while ensuring client objectives are met

·       Direct a team of that spans multiple clients and channels ensuring that objectives are being met.

·       Large team management experience

Qualifications:

  • Bachelor's Degree (B.S.) in Statistics, Mathematics, Economics or related field, or equivalent in quantitative field academic/professional experience
  • Minimum of 8+ years of experience in quantitative marketing arena, in database and/or digital (addressable) marketing
  • Excellent written and oral presentation skills
  • Strong problem solving and consulting skills
  • Demonstrated ability to foster strong client relationships
  • Demonstrated ability to foster ideas and growth among a team of analysts
  • Experience managing cross functional teams with a primary role supporting multiple teams of analysts
  • Demonstrated proficiency in managing multiple digital marketing channels
  • Demonstrated proficiency in web analytics and customer centric marketing
  • Track record of cultivating positive change management
  • Experience with digital marketing or web analytics preferred (Omniture, CoreMetrics, Google Analytics, WebTrends, etc.)
  • Media Platforms and 3rd Party Tools (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.)
  • CRM Data Analysis (Customer Segmentation, Churn, Lifetime Value, Acquisition, etc.)
  • CSM &/or CSP preferred
Additional Information:

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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