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Marketing Analytics Director

Location: San Francisco, CA.
Company Description:

DWA is now part of Merkle, a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

Our Analytics Director is responsible for building and fostering an office environment that yields strong analytics performance and client growth. The Analytics Director drives an innovative tone with key accounts and the office as a whole, generating enthusiasm and commitment to client business performance.

The Analytics Director looks for and delivers new and innovative solutions to client business issues and challenges. As a new business lead, the Analytics Director is responsible for contributing to overall business growth via account expansion and net new business projects.

Responsibilities:

 Account Management

  • Work closely with Channel and Account Directors to effectively build relationships on strategically important accounts
  • Support analytics staff with client on-boarding, reporting challenges, and uncovering insights
  • Understand the client landscape and concerns across all key accounts
  • Be responsible for the analytics team account structure, ensuring that staffing supports current client requirements and future growth
  • Dynamic presenter with client gravitas

Finance and Profitability

  • Focus on scoping, staffing and profitability within the analytics team
  • Responsible for reviewing all client scopes of services prior to launching and establishing appropriate fees for work
  • Lead client revenue growth through advanced and innovative offerings

Analytics and Data Management

  • Mentor the teams to deliver exemplary analytics practices
  • Serve as an advisor and mentor to analytics team and lead the team in flawless and accountable execution
  • Recommend KPIs and establish measurement process for media plans in conjunction with channel teams
  • Deep understanding of media landscape, site analytics, attribution and CRM systems for holistic advising (ex. Adrobe Omniture, Google 360, Bizible, VisualIQ, Salesforce, Eloqua)
  • Translate large-scale data into human insights and stories that drive change in digital marketing strategy and tactics

Reporting and Tag Management

  • Drive data integrations in alignment with measurement framework to ensure accurate reporting
  • Oversee the development of reporting consistent with brand marketing objectives and client business concerns
  • Oversee the coding of data extraction, transformation and models in Stata, SQL and Python (R a plus but not required)
  • Quickly understand multiple data sources and develop methodology for joining data that will add value (ex. naming conventions, data mapping, etc.)
  • Oversee development of custom performance reporting and analyses across multiple channels/clients through Excel, Convertr, Datorama and/or Tableau
  • Working knowledge of 1st and 3rd party data use in DMPs and DSPs for end to end reporting, segementation strategy and audience activation (ex. DBM, DCM, Adobe Data Cloud, Blue Kai)
  • Manage process with ad ops team while leveraging a working knowledge of tag management and trafficking best practices (ex. GTM or DTM)

Internal Processes and Relationships

  • Plan, direct, supervise, and coordinate work activities of subordinates and handle all personnel requirements for immediate staff, including training and development
  • Attract, retain, develop and motivate analytics staff to develop strength within the organization
  • Amend, retract and design processes to deliver best practice reporting and analytics
  • Own and foster growth in the relationships with analytics agency partners
  • Assist in new business pitches through development of analytics offerings for RFPs and RFIs
  • Assist senior management with operational changes and management, including staff, revenue and business growth
  • Understand all DWA offerings and upsell/crossell those solutions to clients, including performance, analytics and consulting
  • Attend annual conferences, participate in speaker panels, and contribute to industry blogs
Qualifications:

  • 7-9 years’ experience, with at least 5 years focused on digital advertising
  • Exceptional leadership skills and management experience, demonstrated through staff development and implementation of exemplary processes
  • Excellent understanding of the media business and platforms used to facilitate digital strategy
  • Strong commercial acumen, excellence in managing profitability and responsibility for driving revenue
  • Ownership of department/agency initiative recommendations and implementation. Ability to understand and promote multiple disciplines across the media and marketing business.
  • Strong track record in B2B technology accounts and understanding of relevant client challenges
  • Excellent track record of maintaining multiple client engagements at once and growing client business
  • Build trusting, collaborative relationships with senior-level clients
  • Serve as a DWA ambassador and demonstrate grace in challenging internal/external scenarios
  • Excellent track record of driving client growth and diversification into multiple products and services
  • History of leading and winning new business
  • Ability to promote DWA externally via events and partnerships
  • Bachelor of Arts or Science degree required; Masters Degree in Business or Computer Science a plus

Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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