Senior Social Media Manager (Paid Social)
Founded as an independent media agency in 1996, DWA is headquartered in San Francisco, with 13 additional offices in the US, Europe and Asia-Pacific employing 250+ employees globally.
In December 2017 we were acquired by Merkle, part of the Dentsu Aegis Network. The move expands the B2B offering at marketing agency Merkle, adding scale and breadth to existing capabilities, and offering brands in the technology and B2B sectors greater sophistication, integrated technology, data, creativity, and outstanding performance marketing. Our approach has delivered success for a diverse group of clients, including Cisco, AWS, Slack, NetApp, Salesforce and Oracle.
The acquisition allows us to have the best of both worlds; locally we retain our independent agency feel, with the backing of a global network - meaning the potential opportunity for career growth is yours for the taking. We foster a culture of ‘Work Hard, Play Hard’, and actively encourage our team members to have, and share opinions.
We also love to connect on a global level with our colleagues from around the world. It sounds cliché but we really are one big happy family.
The Senior Social Media Manager (Paid Social) (SSMM) is a key team member across selected key DWA B2B clients, operating as the day-to-day key person in delivering client work. Using your analytical mindset, you will be responsible for the strategy, execution, performance and reporting of the paid social campaigns for your client across multiple platforms, acting as the paid social 'expert' for the client on campaign performance and optimisation providing insights into the best strategies and tactics to achieve business objectives.
The SSMM will have responsibility of managing the Account Managers and Account Executives, reporting into the Account Director. We are seeking a very strong working knowledge of the social media space and available media research together with the ability to train and up-skill others.
Life as a Senior Social Media Manager (Paid Search)
- Work with the data and the analytics team to provide dashboards and analytical insights to the client
- Leverage first party data for targeting and insights
- Oversee a (1-3) specialists to train and manage their performance and professional development
- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
- Responsible for overseeing client pacing & performance across digital media portfolio
- Media planning based on brief parameters and media strategy
- Recommend forward thinking strategies and innovations
- Proactively working with client services on campaign set-up and optimization strategy
- Work with the data teams to provide analytical insights to the client
- Circa 4-5+ years' experience working in the digital media buying & planning space with focus a on paid social strategy and execution
- In-platform execution experience essential; setting up campaigns and pulling levers in Facebook, Twitter, & LinkedIn
- Passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Successfully completed bachelor’s degree in Economics, Industrial Engineering or similar commercial education
- Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritise responsibilities
- Ability to work efficiently in a fast-pace environment
- High level of accuracy and attention to detail
- Self-motivated, but also can work well in a team
- Ability to proactively organise daily tasks
- Keen problem-solving and troubleshooting abilities
- Drive, ability to manage details, meticulousness
- Enthusiasm for the future of brand advertising on the web and building that future with us
- Excellent command of German & English (written & spoken)
What We Offer:
- Varied and exciting work in an international company
- Lean company structure with flat hierarchies and short decision routes
- A modern office excellently located in the heart of Munich
- An open-hearted, friendly team that enjoys its work and is looking forward to growing with you
- An attractive salary package
If you enjoy working on and being responsible for challenging projects and want to work with a successful team, please apply to DWA!