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Senior Digital Media Manager

Location: New York, NY.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 4,400+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

 

  • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
  • Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
  • Work with mass media specialists in developing and delivering integrated media plans
  • Build training materials and best practice documentation
  • Leverage first party data for targeting and insights
  • Oversee the work of multiple specialists, train technical knowledge and manage workflow. Provide strategic guidance and oversight
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
  • Responsible for overseeing client pacing & performance across digital media portfolio
  • Recommend forward thinking strategies and innovations
  • Consult and work with other cross-channel leaders for seamless execution
  • Work with the data teams to provide analytical insights to the client
  • This position reports to the Associate Director or Director, Media Services

 

 

Qualifications:

 

  • 5-7+ years' experience working in the digital media buying & planning space, including Connected TV, with focus a on programmatic strategy and execution
  • Must have in-platform execution experience pulling the levers in DSP platforms (i.e. Google’s DoubleClick Bid Manager, Google Preferred, Amazon AAP, TubeMogul, MediaMath, One by AOL, Facebook Ads Manager)
  • Experience against various media buying strategies; self-service, managed buyer, partner negotiations
  • BONUS: Experience with traditional media buying for Brand media
  • Experience with linear and addressable TV planning and buying as well as mass media planning tools (like Xpert, Nielsen Media Imapct)
  • Must love and be curious about data analytics and how that affects the bottom line
  • Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Experience with digital ads trafficking is required (Atlas, DCM, MediaMind)
  • BONUS: Experience with Paid Social platforms like Facebook Power Editor & Twitter
  • Bachelor’s degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of brand advertising on the web and building that future with us
  • Willingness to travel 5%

 

Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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