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Sr. Solution Architect- Marketing Platforms

Location: Columbia, MARYLAND.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

We are looking for an experienced Solution Architect who can straddle both business requirements and technology implementations to deliver Marketing Technology solutions. The Solution Architect role is one of the core leadership roles in all of our implementations. This role encompasses aspects of Technical Architect, Business Subject Matter Expert and Engagement Manager/Project Manager functions.  The Solution Architect owns the design of all functional and technical aspects of a solution during the Delivery phase and provides proper hand-off/sign-off of the solution into Production (hosted/self-service/installed). 

Key Responsibilities

  • Architecting and designing marketing technology solutions that bridge business and technology requirements and ensures usability, accessibility and performance
  • Identify potential opportunities to grow client business through technology enabled marketing strategies, customer acquisition / conversion and make recommendations in the form of short / medium / long term technology roadmaps
  • Develop and present innovative tech strategies to client senior leadership teams including new technology adoption, upgrades of existing technology tools to improve overall operational efficiencies and customer satisfaction
  • Work with platform and data specific architect to design overall solution
  • Right technology solution (covering integration of various Marketing Technology platforms (eCommerce, Database, CMS, Web Analytics, DMP, Decisioning, Personalization, Identity Management, Campaign Management and /or CDP, and Business Intelligence platforms, Loyalty Platforms, Preference Centers, Customer Lookup Applications, vendors/application and sizing) that meets the user and solution requirements and performs to SLA
  • Support Merkle business development teams during the bidding process developing tech solutions / effort estimates for proposals / RFPs / RFIs
  • 12+ years industry experience
  • In-depth experience in marketing solutions and services
  • Web development and integration experience using Adobe, Drupal, .NET, Java technologies PHP/Drupal.  
  • In-depth knowledge of:
  • Online Digital marketing technology landscape and digital data integration (Display, Search, Site and Publishers) - a big plus
  • Offline (Campaign, BI, Model) marketing execution
  • DB integration and execution experience in tools like Unica, Alterian, RedPoint, Tableau, MicroStrategy, Cognos et al) - a big plus
  • Email platform experience in tools like Oracle Responsys, SalesForce Marketing Cloud(ExactTarget)
  • Content Management System experience in tools like Adobe Experience Manager, Sitecore, Drupal
  • Tag Management System experience in tools like Google Tag Manager, Ensighen, Tealium
  • Experience with Google Cloud Platform and BigQuery
  • Data architecture, Database, Process (ETL and services) and Identity Management
  • Open source (GNU, Apache, Java, Linux, HDFS et al) tool and technology experience a must
  • Good understanding of popular enterprise marketing platforms such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Google Marketing, Oracle Marketing Cloud etc.
  •  Real-time application integration (web services) experience a must
  • Ability to articulate feasible technology choices that meet the requirements; ability to put forth a viable, scalable technology point of view; be knowledgeable and conversant with the offline and online (digital) marketing technology landscape
  • Ability to bridge business & technical requirements to provide a cohesive, seamless solution to scale and perform
  • Ability to wear multiple technology hats across systems integration, technology consulting and technology solution design and architecture
  • Ability to participate and lead technology discussions with prospects (RFP support)
  • Experience in leading large scalelarge-scale technology implementations including understanding of scoping, estimation, and managing timeline/budget
  • Experience in legacy migration and re-platform of technology solutions
  • Ability to lead technology conversations with Sr. Management (be an internal and external technology solutions evangelist) and be the technology voice of the solution
  • Responsible and accountable for the underlying client technology solution architecture

Required Skills:

·       Digital Experience | CMS – Adobe Experience Manager, Adobe DAM, Dynamic Media, Search & Promote, Akamai CDN

·       Architecture patterns – Micro Services, Headless Commerce, Side-by-side Commerce

·       Integration – Oracle Streams, REST, GraphQL, JSON, SAML, SSO

·       Database – Google Cloud Platform, BigQuery

·       Web Analytics – GA 360, GTM

·       Project Management – Confluence, JIRA, Smartsheet

·       Database – SQL Server, MySQL

·       Digital Experience – ASP.NET, Drupal Acquia, PHP

·       Experience Optimization – Optimizely, CrazyEgg

·       Web Analytics – GA 360, GTM

·       Project Management – Confluence, JIRA, Smartsheet

Nice-to-Have Skills:

·       Digital Experience | Others – REACT, NodeJS, Angular

·       Commerce – Magento Digital Commerce, Magento Order Management

·       BI Reporting – Tableau

·       Email Engine – SalesForce Marketing Cloud

·       API Services layer – .NET, RESTful web services, JSON

·       Web Analytics – Adobe Analytics

·       Personalization & Optimization – Adobe Target

·       Email Engine – Oracle Responsys

·       Media – Google D&V 360

·       Decisioning – Pega Decisioning

·       DevOps – Jenkins, GitHub, BitBucket

Additional Information:

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

All your information will be kept confidential according to EEO guidelines.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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