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SEO Specialist

Location: Pittsburgh, PA.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.

Job Description:

Applicants must be currently authorized to work in the U.S. on a full-time basis.  Employment-based visa sponsorship (including H-1B sponsorship) is not available for this position.  

SEO (Search Engine Optimization) is the practice of improving a website to increase the number of visitors the site receives from search engines like Google. Sites that are poorly designed, irrelevant, or use black-hat techniques will be pushed lower in the list of results while high-quality and authoritative sites will rank higher. SEO Specialists at Merkle identify opportunities on clients’ websites to improve how search engines find and rank them. Leveraging a combination of technical, creative, and troubleshooting skills, SEO specialists help ensure clients are visible online. 

  • Perform keyword research based on trends, target audiences, patterns, and competitor analysis  

  • Create optimized page titles, meta descriptions, and content  

  • Analyze client performance and identify recommendations for SEO opportunities  

  • Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals.  

  • Conduct industry, client, and competitive research   

  • Provide regular communication to clients (written and verbal)  

  • Identify strategies and trends for client accounts and create client presentations  

  • Perform frequent data manipulation and interpretation exercises, with Excel and proprietary tools  

  • Self-manage execution of activities against deadlines across multiple work-streams  

  • Complete activities according to best practices, standard operations procedures, and team member guidance, consistently meeting quality standards, utilizing ethical approach and striving to add value in each activity  

  • Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross-team key learnings  

  • Day to day engagement, collaboration, and partnering with internal teams, external tools, and client teams  

Qualifications:
  • Bachelor’s degree in a quantitative, marketing, or related discipline preferred   

  • Experience with HTML editing and CMS programs a plus  

  • Experience with web analytics platforms (ex: Google Analytics, Omniture) a plus  

  • A fundamental understanding of how the internet works  

  • Well-versed in the core MS Office suite programs and an intermediate to advanced user of Excel including the ability to use formulas, functions, and pivot tables   

  • Must be able to communicate effectively by phone; write clear emails and memos; be friendly, cheerful, and patient; and enjoy explaining complicated concepts to others   

  • Ability to handle multiple projects, prioritize responsibilities and work efficiently in a fast-paced environment  

  • Keen problem-solving and trouble-shooting abilities; high level of accuracy and attention to detail  

  • Occasional travel required (5%) typically for client QBRs  

Additional Information:

Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.