CMS Business Analyst
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.
Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.
In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.
Whilst this role is permanent, we are open to contractors
Merkle sit in the sweet spot between consultancy, creative agencies, and the typical system integrators. Our projects focus heavily on Customer Experience Management which has seen huge growth over the past 12 months.
Within Merkle, the Experience Platform team create content managed customer experiences for a wide range of clients. We span a number of technologies but our primary tool is Adobe Experience Manager. We are globally renowned and have Platinum Partner status with Adobe. Our AEM projects include new Site and Asset implementation alongside a number of ongoing managed service clients. Over the past few years, we have also designed and implemented some truly innovative projects across the Adobe Experience Cloud.
Life as a CMS Business Analyst
We are looking for a CMS Business Analyst to work on site implementation and enhancement projects. You will work side by side with the User Experience design team, technical architects, and development teams. Your role will be to drive the successful shaping and translation of objectives and requirements into epics and detailed business requirements. As such you will often work across the project lifecycle; from early workshops, through the design process, within development scrum teams and finally supporting client handover and training.
This role requires a strong knowledge of the considerations which go into building web experiences and how they are configured through a web content management system. An understanding of content tagging and taxonomies would also be beneficial. You will have had experience with a number of site projects built on content management systems.
What we are looking for in you
- Experience with using AEM or another well-known content management system
- A track record of shaping high quality requirements
- An excellent communicator
- Experience with Jira and Confluence
- Comfortable with putting together presentations to support client conversations and proposals
- Work across a diverse range of projects, clients, and industries
- Deliver across the full Customer Experience lifecycle, from strategy to implementation
- Regularly work with people and clients from across Europe and also globally
- Grow your experience on industry leading digital marketing technology
- Participate in multi-stream projects with dynamic teams
We can offer an exciting and enjoyable working environment. You will join a team who are passionate about creative excellent customer and business experiences for our clients.
A few of the benefits
Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too
- Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
- Private Medical Insurance, Company Pension, life insurance and other corporate benefits
- A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days
Diversity & Inclusion
At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.
We have created seven Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+, Parents & Carers.
Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.
At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time.
Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.
As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.