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Conversion Rate Optimisation Analyst

Location: London, England.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. We call it ‘people-based’ marketing, and with over 25 years’ experience, we are proud to be recognised as a global leader.

Merkle’s heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies. Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.

In 2016, the agency joined dentsu, one of the world’s biggest media companies to form the Customer Experience Management (CXM) Line of Business.

Job Description:

Our web analytics team is a rapidly expanding part our business and one of the most established and highly respected in the UK. We partner closely with both Google, Adobe, Optimizely and VWO within the website testing and personalisation field.

Your role will involve analysing and generating insights from different data sources to understand how users behave online, with a view to improving website conversion rates. We combine web analytics, data science, user research, UX, competitor analysis and consumer psychology to develop strategies to help our clients make their websites more successful. We use A/B and multi-variant testing to understand the impact of the recommendations we make, and then work collaboratively with internal and external teams to ensure the learnings we identify more widely benefit the client.

Life as a Conversion Rate Optimisation Analyst at Merkle

  • Running quantitative and qualitative research on client’s customers to understand why they do or don't convert. 
  • Use the data to identify insights to inform hypotheses and test ideas.
  • Planning, and prioritising insights and testing strategy which meets the client’s targets and ROI.
  • Building wireframes
  • Analysing and evaluating A/B tests, reporting on results and recommending next steps to clients.
  • Communication of test results both to direct contacts and additional parties in order to maximise the benefit of our learning, e.g. online marketing teams
  • Managing testing programs, ensuring the strategic aims for the program are aligned with client’s aims and milestones
  • Day to day account management and written and face to face contact with clients on a daily basis
  • Working across multiple client projects simultaneously and managing workload within allocated timeframe.
  • Own client relationships, manage the workload and gain autonomy.

A few of the benefits

Whether it’s the joy of working with people at the top of their game or the Merkle social calendar, people love working here – and we hope you will too

  • Career development through Merkle University and other tools; with access to courses, textbooks and mentorship
  • Private Medical Insurance, Company Pension, life insurance and other corporate benefits
  • A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

Diversity & Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry.

Qualifications

What we'd like to see in you:

  • Previous experience with Web Analytics (Google / Adobe Analytics)
  • Previous experience with A/B testing programs (and any associated software)
  • An understanding of various methods for visualising analysis and presenting data in a way that can be easily consumed by less technical staff.
  • Ability to turn insight into actionable recommendations for your client
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
Qualifications:

What we'd like to see in you:

  • Previous experience with Web Analytics (Google / Adobe Analytics)
  • Previous experience with A/B testing programs (and any associated software)
  • An understanding of various methods for visualising analysis and presenting data in a way that can be easily consumed by less technical staff.
  • Ability to turn insight into actionable recommendations for your client
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
Additional Information:

At the point of application, the candidate must have the legal right to work in the UK as we are unable to sponsor visas as this time.

Merkle does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.