Digital Analytics Consultant
Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million.
Position: Digital Analytics Consultant
Merkle |Sokrati, a leader in Digital Marketing and Analytics, managing Digital Marketing campaigns for several large brand clients in India. We are currently a750+people team; and growing extremely fast to gain more market share and roll out even cooler technology solutions in Digital Advertising space. In pursuit of this, we seek to hire an Digital Analytics Consultant in our team. Merkle-Sokrati seeks to hire talented Google Analytics Expert who have strong knowledge in Google Analytics, Tag Manager, Optimize and Fire base to deliver the best possible Analytics Implementation in the industry.
•Be responsible for day-to-day Google Analytics operations and performance of client accounts, requiring interaction with both internal and external stakeholders.
•Own, manage and grow digital analytics strategies for clients.
•Be responsible for all regular and ad hoc reporting and analysis of digital activity providing crucial insights, and effectively communicating this to the client.
•Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
•Provide deep, extensive analysis and insight using quantitative and qualitative analysis tools to analyze and understand visitor traffic sources, user behavior, flow and conversion drivers as well as inform teams on how to improve the multichannel experience through heatmaps, session recordings and voice of customer.
•Debug, troubleshoot, and fix the configuration and integration issues.
•Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy
•Architect solutions & provide recommendations that drive results on client campaigns & objectives
•Develop custom performance reporting and analyses across multiple channels/clients
•Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines
•Contribute to building effective process management, mentoring teammates, reducing product & execution inefficiencies
•Establish and manage governance in these platforms and ensure documentation of all architecture, configurations, enhancements, and troubleshooting on the platform
•Stay in touch with market needs and industry trends to identify pain points and gaps
•Be responsible for Team Growth and planning personal development programs for subordinates.
- 2-4 years of professional experience in Implementing and managing Google Analytics for large clients.
- Digital Analytics
- Google Analytics,
- App Analytics (Firebase/AppsFlyer/Branch/Adjust)
- Someone who is inquisitive and has great problem-solving skills
- Ability to own projects and work independently once given a direction
- Experience working directly with business users to build reports, dashboards and solving business questions with data
- An opportunity to work with one of India’s most promising companies in a genuine growth hacking role
- Unparalleled learning opportunities in the company of ridiculously smart folks with very high levels of expertise in their respective functions
- Fantastically transparent, vibrant and positive work culture