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Adobe Analytics Business Analyst

Location: Columbia, MARYLAND.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

 

Job Description:

Understands the customer’s business needs, document the business requirements, collaborate with the TC to ensure the implementation successfully meets those requirements, and help the customer adopt following the implementation (help the client run reports, build dashboards, and do analysis)
Prepares functional specifications and recommends design solutions aligned to business requirements
Creates KPI Dashboarding as well as marketing channels discovery and set up
Helps prioritize requirements to achieve initial agreed objective
Provides future roadmap towards end of the project

Typical Skills:
Data Management: P1 (MIN) / P2 (DESIRED)
Requirements Analysis: P3
Digital Marketing Analysis Delivery: P2 (MIN) / P3 (DESIRED)
Certifications:
Adobe Business Practitioner Certification (nice to have)

Qualifications:

Typical Skills:
Data Management: P1 (MIN) / P2 (DESIRED)
Requirements Analysis: P3
Digital Marketing Analysis Delivery: P2 (MIN) / P3 (DESIRED)
Certifications:
Adobe Business Practitioner Certification (nice to have)

Additional Information:

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.

 

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. 

 

All your information will be kept confidential according to EEO guidelines.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.