Platform Lead: Adobe Analytics REMOTE
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
The role is a unique blend of business and technical with the ability to operate as a Client advisor for how to best optimize their investment in the Adobe Experience Cloud platform with a focus first on Adobe Analytics, Adobe Target and data feed management. As the owner of analytics and data management solutions for multiple clients, this person is responsible for the successful optimization of Clients set up, configuration and overall management of the Adobe Analytics and Adobe Target solution. This role effectively works in a highly matrixed environment with account management, technical engineering, analytics, and operations team to design and deliver high quality, scalable analytics/data solutions. The successful candidate will be able to effectively secure alignment on requirements and present solutions (with options) in a clear and timely manner. S/he must communicate thought leadership, technical prowess, and the ability to create solutions manage cross-division, cross-functional teams from project inception to completion.
Demonstrate technical expertise while scoping and driving the creation of digital data capture / analytics solutions and data integration.
Gather business, marketing, and technical requirements in order to craft a comprehensive and scalable solution.
Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices.
Architect data feeds, platform configuration, and components needed to run complex automated reports or campaigns.
Proactively identify and resolve problems including client data feed issues.
Stay abreast of industry technology innovations, new business practices, and third-party technology solutions.
Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards.
Act as a consultant and technical expert on the Adobe Experience Cloud stack serve clients’ needs.
Bachelor’s degree in a technical field, or work experience that demonstrates comparable abilities.
3+ years experience in information technology or technical marketing, with at least 2 years in a client-facing position.
Experience in a technical leadership role designing, building, and executing complex digital data capture solutions from end to end.
Must have experience:
o Creating solution designs and architecture
o Setting up & configuring Adobe Analytics based on best practices
(Adobe Experience Cloud, Adobe Analytics and Adobe TARGET)
o Mobile Application analytics implementation
o Web analytics
· Excellent interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences.
· Ability to take initiative as well as lead, motivate, and oversee teams to produce results.
At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and support our goal of being a great place to work.
Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.
All your information will be kept confidential according to EEO guidelines.