Integrated Media Director (B2B)
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.
We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all. Merkle is an agency of dentsu.
Are you looking for the big next opportunity in your media career? Do you have what it takes to be a leader for both a global client and a global agency team? If so, we should connect.
Our B2B Digital Media Director will lead one of the agency’s newest B2B client accounts, which operates across all regions. As this is a new client, we need a true professional who has proven themselves as a strategic thinker, team leader, polished presenter and someone who is not afraid to take risks along the way. You will act as the connective tissue within the business to ensure seamless transition of all information, data and business outcomes and will coordinate with our regional media and clients to ensure delivery across all client needs.
You will be responsible for developing high-level strategic relationships within the client company, offering counsel, direction and guidance across all regions, remaining aligned with the regional marketing and media leads within both Merkle B2B and the client company. You must act as the day to day lead on the business to ensure faultless paid media plans are delivered in all regions globally.
You will build and foster an office environment that yields strong media team performance and client growth. You will the tone for the media account as a whole, generating enthusiasm and commitment to client business performance. We're looking for someone who looks for and delivers new and innovative solutions to client issues and challenges. As a strategic partner, you will direct client to account expansion via best practices and answers the needs of the client’s business via marketing. You will also be responsible for contributing to overall business growth via account expansion.
- account management
- finance & profitability
- campaign delivery
- internal & vendor relationships
- 10+ years’ digital media experience, with at least several years focused on B2B
- Exceptional leadership skills and management experience, demonstrated through staff development and implementation of exemplary processes
- Excellent understanding of the global media business and it’s day-to-day operations
- Strong commercial acumen, excellence in managing profitability and responsibility for driving revenue generation within media teams
- Ownership of department/agency initiative recommendations and implementation. Ability to understand and promote multiple disciplines across the media and marketing business.
- Strong track record in B2B technology accounts and understanding of relevant client challenges
- Excellent track record of maintaining multiple client engagements at once, growing client business, diversification into multiple products and services
- History of leading and winning new business
Dentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit dentsu.com/us.
Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.