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Executive Producer, Creative Technology

Location: New York, NY.
Company Description:

Firstborn believes bleeding-edge companies drive deeper, more meaningful connections with their consumers. We help our clients realize the full potential of being a modern brand that moves at the pace of culture by exploiting the last unfair competitive advantage any brand has: craft, design, and creativity.

Firstborn is a creative innovation agency located in New York City. We shape modern brands for a connected future. In 1997, we were founded on the belief that smart ideas and beautifully crafted interactive experiences would move our clients’ businesses forward. Today our focus is broader with a cross-disciplinary digital approach to branding, campaign innovation, content and, true to our roots, rich interactive experiences. Firstborn is a part of Dentsu Inc. Linked by Isobar.

We are champions for meaningful progress, and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description:

The Executive Producer is responsible for elevating the creative in production and leading the evolution of creative concepts into even stronger executions. In the role, you must be expert at navigating agency systems, predicting potential roadblocks, working to remove them, and negotiating with key players across the agency to foster the teamwork necessary to produce complex, integrated, multi-disciplinary executions.  Along the way, you harness support within strategy, creative, business affairs, project management and other disciplines to fill in knowledge gaps and manage risk. 

The Executive Producer advises creatives, account teams and clients on choices that shape pipelines that protect the creative ideas and executes them even stronger. You ensure client needs/goals are met and integrity in the final deliverables are kept. Be client facing but not responsible for client services.





●        Lead ( >1 mil+) high stakes Content Productions ; Live Action, Animation and Stills (independently or with lower producer assigned)

○        Content for digital environments

○        A-list Directors/or Up and Coming Talent

○        Social first content

○        Integrated Campaign with multi workstreams

●        Lead the discovery/vetting process on small > large engagements to accurately scope projects while defining project requirements and success metrics; this includes evolving creative concepts into clear sets of deliverables, determining whether ideas are feasible within the project parameters (time and money), and providing creative solutions and inspiration.

●        Manage directors searches, bidding and treatments with external partners. 

●        Ability to draft SOW’s with clear scope, assumptions and deliverables and review those drafted by junior producers

●        Lead advocacy for improved communication and work processes across disciplines.

●        Build strong relationships with Business Affairs as a partner in discovery and through the production process. Have full understanding of AICP and AICE bid format.

●        Possess comprehensive knowledge of SAG-AFTRA guidelines for shooting and recording of talent, including usage and payment considerations.

●        Lead post project summary meetings and suggest ways to instill learnings within the department and across disciplines.

●        Responsible for account financial health and to find solutions that has both client and agency interests in mind.



Creative Delivery and Network

●       Elevate the creative; Find versatile solutions to keep good ideas alive and help tell stories in an innovative way whether it’s through technology, video, social, experiential or all things combined. Lead the evolution of creative concepts into even stronger executions.

●       Have your ear to the ground, have your eye on who’s popping, know the industry giants. Help maintain dentsu creative’s cultural capital and credibility by working with both the up and comers and the most wanted established partners.

●       Continually cultivate strong relationships with outside partners and have a wide network but close connections for the range of work we produce.



●       Oversee multidisciplinary producers, and their work input. Assign/brief each project to the appropriate producer and oversee their process and deliverables; Vendor casting, bid analysis, SOW/estimate writing, project organization, meeting purpose and protocol, risk assessment, time management, scoping and actualizing.

●       Mentor junior producers to a versatile production approach by developing their own creative problem solving skills with the goal to always have the highest quality of execution.

●       Share inspirational work, innovative technological solutions and best practices within the industry.

●       Advise VP of Production and partner with him/her to monitor and develop your teams performance and career path. Assist to maintain positive department energy.

●       Enforce the usage of the production toolkit: including templates, hot sheets, status documents and wrap report.


Skills & Characteristics

●       Passion for the craft of production and creativity.

●       Genuine interest in art, culture and lifestyle; moving art, technology arts, still art, sculpture, music, fashion, dance etc.

●       Emotional intelligence - Have a good sense of diplomacy, awareness of group dynamics and the ability to moderate one’s own communication and behavior style to mirror the group/project need.

●       Effective communication and presentation skills - The ability to develop presentations and speak to large audiences including senior level clients.

●       Be able to lead clients with confidence through complex and high risk productions.



●       7-10+ years' experience scoping and managing large productions (500 < 1mil+) as an integrated producer with one expertise ie. Content (Broadcast, social and still)

●       Experience of Digital (ar/vr, platform builds/apps, voice app) is a plus. 


Additional Information:


●        Comprehensive healthcare plans

●        401(k) with employer match

●        Flexible time-off

●        16 weeks paid parental leave

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.