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VP - Executive Group Director, Merkle B2B

Location: Columbia, MARYLAND.
Company Description:


Merkle B2B is a newly launched, B2B focused CXM business that is focused on the needs of the B2B market. Since our launch in September 2020, we have recorded 25%+ growth, reflecting the growing client demand in this dynamic market category.

Merkle B2B is the collection of Merkle’s B2B focused capabilities, Merkle | DWA, Digital Pi, gyro and B2B International. By combining the strengths of these five powerhouse companies, and aligning Dentsu’s world-class B2B leadership team, we are presenting a compelling new force in the B2B agency landscape.

Over the coming three- five years, entire B2B digital ecosystems will be reimagined in response to changing audience expectations - influenced by new customer experiences (CX), growing familiarity with the endless possibilities of technology and increased sophistication around the management of first party, second party and third party data – all of which is being accelerated by the ongoing impact of the pandemic.

At Merkle B2B, we aspire to completely transform modern B2B customer experiences — building the most valuable, personal relationships between B2B brands and their most important customers, and, in turn, between those customers and B2B brands.

Job Description:


This role is the critical #2 position to the CEO to engage, direct, influence and successfully execute B2B dedicated programs from across the broader Merkle organization with the leading B2B businesses in the world. A key influencer, facilitator, client engagement leader and management team player.


Key Focus Areas:

1.       B2B Solution Development – work closely with B2B experts in the service lines to ensure we are working on creating leading edge B2B solutions – and building a strong bench of B2B expertise within each of our service lines (SL's).

2.       B2B Growth Strategy

Existing Accounts / New Logo Engagement Role: This role is critical in senior client engagement and generally plays one of three roles on accounts:

1) B2B Consultant (external)

2) Exec sponsor (internal/external)

3) Account/Growth Consultant (internal)

Role is engaged in New Business pursuits – and covers a wide range of active engagements – including as a member of a pitch team, as a solution consultant,

3.       Building and leading B2B Marketing Services Practice

Lead the respective Solution leads from each of the Service lines connected and ensure solutions continue to move forward

  • Bi-Weekly integrated sessions are taking place and building momentum
  • Key team members include the leads over: Commerce, CX/DX, Technology, Analytics, Integrated Strategy, and Loyalty. 
  • Industry relationships / Engagement and Partnerships
    • Adobe
    • SFDC
    • PathFactory
    • DemandBase

4.       B2B Thought Leadership

Demand Generation / MarketingHelp create more demand and drive more opportunities help the organization move beyond cross sell to drive growth – leaning in on Demand Generation programs for MB2B

  • More focus on thought out Demand Generation Programs, Sales training, Sales Plays and clearer view on the end to end process
  • Aligning the solution leads to create thought leadership for this and ensuring there is line of sight to sales plays/offerings

Need to keep the teams on track to create thought leadership – constant battle to keep it top of mind and help the team find time to get it done

5.       B2B Acquisition Strategy

Member of the M&A acquisition team and will help with development of acquisition strategy, opportunity identification, strategic evaluation and formation of recommendations. Will also play a role in integrating assets as and when they are acquired to help ensure seamless integration into the Merkle B2B team.



  • Innovative – always looking to deliver for now but with an eye on the future
  • A Challenger – bring new ideas to the table that have been vetted and will drive excitement
  • Understand the client needs – empathetic engagement style
  • Understand the structure of a deal / project
  • Understand the concepts of good account management / leadership
  • Have experience in pitch Coordination / Execution
  • Ability to engage at C-Suite level
  • Great Communicator / connector
  • Ability to connect between Operation and Activation teams (Tech/Analytics and Creative/Media as example)
  • Adaptable – can drive a long term strategy but has the ability to pivot and turn on a dime
  • Has experience in large, complex enterprises – understands the political layout and how to navigate


1.       Played senior roles leading Global teams

2.       B2B Marketer – ideally, would have spent some time working on client side

3.       Ideally has worked closely to/in a business operations type function

4.       Agency / Management Consultant Leader – understands the consulting/agency world

5.       15+ Years Experience


Additional Information:

Perks & Benefits

Merkle offers a flexible vacation policy, retirement benefits, paid sick leave, generous health, dental and vision insurance options, parental leave, adoption benefits, and more. We recognize high-performers and provide long-term growth opportunities. We hope you'll join us!

Open to remote candidates.

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA.

Employees from diverse or underrepresented backgrounds encouraged to apply. Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

All your information will be kept confidential according to EEO guidelines.



More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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