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Lead Consultant for Decisioning

Location: København, .
Company Description:

Merkle is the strong combination of local and global. We are more than 250 colleagues here in Denmark and part of Merkle worldwide with more than 11,000 people. Merkle is a leader in data-driven customer experience management (CXM), and we deliver unique, personalized customer experiences across channels and devices.

We are also part of dentsu – a global agency network with more than 46,000 dedicated employees in 145 markets. But size isn’t everything. At Merkle, our mission is to help our clients provide their customers with the best experiences possible. More than anything, this requires skills, passion and cooperation.

We provide expertise in customer experience strategy and consulting, user experience design, CRM, data management, commerce, mobile, content management systems (CMS), adtech and martech platforms.  

For the past eight years Mylmage has named us best digital agency.

Feel the spirit – and be part of it

We are a great bunch of dedicated people here in Copenhagen, and surely Merkle means something different to everyone. There’s room for you to be yourself and to grow while being part of a culture and a spirit very dear to us. In fact, we try our best to take good care of each other, our clients and the world around us. If you like the sound of succeeding with your close colleagues, the teams you join, the solutions you make and the clients you work for, then you’ll love …

  • This great workplace in central Copenhagen.
  • The opportunity to think outside the box in your daily life as well as your career.
  • A fun, diverse workday with lots of challenges.
  • The sweetest and most talented colleagues in the industry.
  • Denmark's finest kitchen serving excellent breakfast and lunch – every day.
  • Friday bars, wine tasting club, running club, cool parties and events.
Job Description:

As the lead decisioning consultant in Merkle’s Data & Analytics team, your role is to help our clients to implement complex data-driven decisioning solutions across customer experience management (CXM).

You will work on a variety of exciting and challenging client projects, taking the role of subject matter expert & senior lead within data-driven decisioning.  Covering all areas around decisioning and advanced analytics, from predictive modelling and scoring via ML or AI (e.g. churn, propensity, CLV, etc.), value-based segmentation, to simulation & optimization; you will act as the architect in deploying these into relevant business decisions such as next best action (NBA).

Working with and guiding other team members (e.g. data scientists, data engineers, technicians, etc.), you will design and build the end solution, helping to manage the complexity and prioritization of multiple decision options & content, that supports a customer centric 1-2-1 experience.

The ability to communicate decisioning concepts and benefits to multiple stakeholders ranging from Marketing heads and business leads to the operational and technical teams, is essential. The client will need confidence the decision lead knows what they are doing and is an effective leader.

In delivering these projects you will typically be working alongside other consultants and specialists across Merkle, covering Transformation Consulting, MarTech, Content Solutions, Activation to Service & Experience Design. 

Finally, you will support the Data & Analytics practice lead with the execution on the overall goals and plans for the department, taking responsibility for managing and developing processes / offerings relating to “decisioning”, assisting with their commercial deployment with sales support; and contributing to the on-going development of the existing and future team-members.

  • 8+ years of working with data science / decisioning and customer experience, either in a consultancy, agency, or client-side
  • Depending on your prior experiences and preferences, you have hands-on experience of working with decisioning software (from e.g. Pega, SAS, Sitecore/Boxever, FICO, etc.), or alternatively with operationalising advanced analytics / AI (e.g. MLOps) within business processes
  • Solid background in defining and implementing decisioning in Customer Marketing, Contact Strategy, Campaign Management, CRM or similar 
  • Experience in industry standard project delivery frameworks including Agile
  • Experience in advanced segmentation, adaptive modelling, big data platforms, data modelling, data management / data stewardship 
  • Experience with Marketing technologies (e.g. Salesforce, Adobe) and working with CDP is preferable 
Additional Information:

Is your heart racing a little now? If you can see yourself in all this – both the job and being part of Merkle – we would love to hear from you.

Please send us your CV or an updated LinkedIn profile. 

There is no application deadline, finding the right candidate is more important to us than a speedy process. We remove the job-ad when filling the position.  

For any questions regarding, please contact Anna Lynge, Talent Acquisition Manager, on mail: [email protected] or phone: 28 94 90 73.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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