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Customer Data Platform Architect

Location: City, Arkansas.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description:

Role Purpose

This role is a unique hybrid of business and technical consultant with the ability to operate as a digital tech lead focusing on solutioning for Consumer Data Platforms (CDP) such as Adobe Experience Platform, Salesforce, ActionIQ, mParticle, Tealium, Segment, Lytics or more. As the owner of the technical solution for multiple clients, this person is responsible for the successful onboarding and overall technological direction for those clients and works as a liaison between the account management and operations team to design and deliver high quality, scalable technical solutions. The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.


Key Responsibilities

  • Drive business, marketing, functional and technical requirements to create and present comprehensive and scalable solutions to technical and business stakeholders .. with a focus on Consumer Data Platform as a service within an Enterprise
  • Drive adoption of CDP platform through demonstrating technical prowess and practical applications as you scope and drive sound, scalable architectural solutions that deliver measurable, relevant digital experiences at scale
  • Architect data feeds, design platform configurations and components needed to run complex automated campaigns
  • Effectively work to deliver results in a highly matrixed organization; however, partners closely with product management, technical leadership, project or program management and analysts
  • Works with and/or implements data integrations (in CDP platform) in support of Client customer use cases and journeys
  • Ensures alignment of business requirements with Merkle standards and policies, and with industry best practices
  • Proactively identifies and resolve issues related to overall platform performance from data ingestion to data distribution
  • Stays abreast of industry technology innovations, new business practices, and third-party technology solutions
  • Identifies, creates, enhances internal systems/processes and services based on recurring client requests and/or evolving industry standards
  • 3+ years' hands-on experience with marketing data
  • 2 year min. implementation experience with CDP and MDM
  • Certified Expert (examples: Adobe Experience Platform - RTCDP, ActionIQ, Salesforce CDP, Oracle Unity CDP, Segment, Lytics or more)
  • Bachelor’s or Master’s in computer science/Computer Engineering
  • Experience with marketing campaign design and implementation across channels (e.g. email, site, ads, social)
  • Experience with activation platforms and concepts (e.g. CMS, DAM, ad serving)
  • Solid understanding of data security/privacy best practices
  • Solid understanding of:
    • Software development and agile delivery
    • Platform architecture with focus on data ingress and egress
    • XDM & Mix-Ins (for data modelling)
    • Relational database concepts, with exposure to SQL
    • Data management, segmentation, ETL best practices
    • Scripting and query development
    • Data processing – API, Batch. Specifically – using tools such as Swagger to build and present data relationships across solutions
  • Ability to take initiative as well as lead, motivate, and oversee teams to produce results
Additional Information:

All your information will be kept confidential according to EEO guidelines.

More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.