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Senior Manager- Health Customer Analytics (REMOTE)

Location: City, MD.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description:

Role Purpose 

 The Senior Manager, Health Customer Analytics is responsible for ensuring timely delivery of data, analytics (marketing insights) and strategic consulting to support the client's performance marketing objectives. They will provide direction and manage the work processes and output of a team of marketing analysts, statisticians and/or data scientists. The Sr. Manager will develop strategies to implement the objectives of the organization and guide others in linking their activities to those goals. They will evaluate client needs for quantitative analysis, participate in creating and articulating relevant solutions for clients, and develop methods or processes for implementation. They will then oversee the delivery of that work to ensure it is completed on time, with high quality, and communicated in a way that resonates with the client.
 

Key Responsibilities

 

The successful Sr. Manager will consult with the client to identify client business problems, clarify analytic objectives, establish analytics priorities, create practical analytic roadmaps, identify data needs and formulate data solutions, drive and execute analysis, package and present insights to stake holders, and finally, help implement recommended solutions with a goal to achieve clients’ business objectives.


- Collaborate closely with the Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
- Define a comprehensive measurement framework, develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
- Work cross-functionally throughout the organization to implement client solution recommendations; manage team and project tasks, timelines and deliverables (on time and accurately)
- Anticipate project risk and constraints and proactively work on solutions to address the risk/constraints
- Lead a team to complete complex analytical projects end to end
- Identify and develop best practices, case studies, training class materials, and/or whitepapers/blog posts
- Package selected interim and final deliverables for later re-use by other Merkle teams, including rationale for why options/tactics were chosen (i.e., provides metadata for the documents)
- Manage and mentor junior analysts contributing to their technical and career development

 

Qualifications:

Key Skills and Experience

 

- Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field plus several years' experience in applied disciplines; Advanced degree (M.A., MBA, M.S., Ph.D.) preferred
- Minimum of 5+ years of experience in quantitative marketing arena, in database and/or email marketing

-Strong in MS Office core suite (Word, Excel, PowerPoint, Outlook) required
- Working knowledge of database systems
- Proficiency with multiple analytics tools required; Python, R, SQL, SAS

-Minimum of 1 year performing analytic functions in the retail vertical including predictive modeling, adhoc reporting, etc.

- Possess client/team engagement competencies such as gather specifications, develop analytical roadmap and approach and manage expectations, and coordinate delivery with internal team
- Experience managing and mentoring 1-3 people (including geographically dispersed)
- Experience presenting and working directly with clients
- Contribute to innovation, process improvement, standardization
- Deliver high-quality analytical solutions on time
- Develop project plan (work plan); manage individual/team day-to-day tasks; meet project deadlines
- Work effectively across teams to ensure client satisfaction

- Sponsor, support, and/or lead analytics initiatives

 

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.

Additional Information:

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

 

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More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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