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Sr. Manager, Retail Analytics & Strategy

Location: Columbia, MARYLAND.
Company Description:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.

Job Description:

LOCATION - Anywhere in the United States 

The Senior Manager, Retail Strategy will be responsible for using their business and industry knowledge to serve as a trusted advisor to the client.  They will lead engagements focused on providing strategic insights and recommendations and will need to be comfortable working in an environment with limited and/or ambiguous guidelines.  The Senior Manager  will be responsible for translating these insights and recommendations into stories which are prepared for and delivered in executive level presentations.

To succeed in this role, the Senior Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, and the ability to resolve complex issues.

 Key Responsibilities

  •  Develop, write, and present strategic recommendations that directly address client’s toughest questions
  • Leverage insights and recommendations to craft stories in deliverables
  • Lead analytics consulting engagements with broad guideines
  • Present to executive level clients
  • Demonstrate thought leadership and be a trusted adviser for clients
  • Turn complex data into practical and actionable marketing insights
  • Oversee the execution of a wide variety of analytics projects including customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
  • Participate in brainstorming sessions to identify new audience and marketing opportunities for the client
  • Manage projects tasks, timelines, and deliverables
  • Stay informed of advancements in industry trends and developing technology;  proactively apply entrepreneurial spirit in identifying opportunities to introduce, enhance and improve analytical tools and processes
  • Mentor junior resources and contribute to their career development
  • Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required;  Advanced degree (M.A., M.S., Ph.D.) preferred
  • Minimum of 8 years of experience in quantitative marketing arena 
  • Experience leading analytics consulting engagements required
  • Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.)
  • Hands-on experience with BI or digital analytics tools (Tableau, Adobe Audience Manager, Google analytics, etc.) preferred
  • Experience with MS Office (Word, Excel, PowerPoint, Outlook) required
  • Experience with cloud platforms preferred
  • Must have experience with statistical concepts and applying statistical techniques such as regression, cluster analysis, and experimental design to solve business problems
  • Ability to discover hidden insights or complex patterns on un-structured business problems
  • Experience in retail industry required
  • Excellent written, communication, and presentation skills required
Additional Information:

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

All your information will be kept confidential according to EEO guidelines.


More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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