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Analytics Consultant: GTM & GA Specialist

Location: København, .
Company Description:

Merkle is the strong combination of local and global. We are more than 280 colleagues here in Denmark and part of Merkle worldwide with more than 11,000 people. Merkle is a leader in data-driven customer experience management (CXM), and we deliver unique, personalized customer experiences across channels and devices.

We are also part of dentsu – a global agency network with more than 46,000 dedicated employees in 145 markets. But size isn’t everything. At Merkle, our mission is to help our clients provide their customers with the best experiences possible. More than anything, this requires skills, passion and cooperation.

We provide expertise in customer experience strategy and consulting, user experience design, CRM, data management, commerce, mobile, content management systems (CMS), adtech and martech platforms.  

For the past nine years Mylmage has named us best digital agency.

Feel the spirit – and be part of it

We are a great bunch of dedicated people here in Copenhagen, and surely Merkle means something different to everyone. There’s room for you to be yourself and to grow while being part of a culture and a spirit very dear to us. In fact, we try our best to take good care of each other, our clients and the world around us. If you like the sound of succeeding with your close colleagues, the teams you join, the solutions you make and the clients you work for, then you’ll love …

  • This great workplace in central Copenhagen.
  • The opportunity to think outside the box in your daily life as well as your career.
  • A fun, diverse workday with lots of challenges.
  • The sweetest and most talented colleagues in the industry.
  • Denmark's finest kitchen serving excellent breakfast and lunch – every day.
  • Friday bars, wine tasting club, running club, cool parties and events.
Job Description:

The business is thriving, not least in our Reporting & Analytics team, which you can become part of. There are currently eight consultants in the team who specialize in configuring, collecting, visualizing, and analyzing data from a to z. The purpose is to optimize customers' businesses through data, reporting, insights and activation. The team primarily operates within the Google and Adobe platforms and has many crossroads with other parts of the house, including MarTech, Advanced Analytics, SEO, App Stack and Commerce.

We are constantly experiencing a high demand for people who specialize in GTM and GA and in their cross sections where e.g.: new tracking needs to be implemented to capture new business demands, debugging as tracking is inaccurate or not flowing as expected, or implementing tracking on a completely new site.

If you like working with GTM and GA and is keen on getting most value of our clients Google setups, it might be you we are looking for! Due to the dynamic and flexible nature of the agency there will be other areas to dive into as well e.g., data visualization, data warehousing, business optimization/strategy or maybe something new you bring to the table that would be of interest to our clients?

You never walk alone in Merkle. We work in teams with meaningful sparring across skills and disciplines – and you will always have a buddy by your side. In your practice team are some of the best in the country, and with your client teams you create ultimate customer experiences in close cooperation with commercial talents, creative enthusiasts and dedicated developers.


You come from a similar position, maybe even from an agency, and even though you still have something to learn, you have solid and relevant experience to draw on. It is natural for you to work with customers and with colleagues, across competencies and specializations. You have excellent communication skills and can present and explain complex solutions in an easy-to-understand way - both to customers and colleagues.

We expect the following resonates with you:

  • You are comfortable working in GTM and GA and know how to approach most problems/tasks related to these platforms
  • You know the importance of a DataLayer and know how to define it and how to brief developers (who will modify it)
  • You are comfortable working with non-technical business teams to understand, scope and implement tracking
  • You have a technical and analytical mindset and like to work with analyses and numbers - and find connections in data.
  • You seek to continuously improve your professional development to provide the best options to optimize and streamline the utilization of GTM and GA.
  • You enjoy working closely with multiple client stakeholders to detect, debug and solve implementation and configuration issues that impact tracking/data
  • You have technical affinity, proactive approach, strong problem-solving skills, ability to investigate and isolate issues from data, strong detail-orientation, ability to multi-task and solid communication skills
Additional Information:

Is your heart racing a little now? If you can see yourself in all this – both the job and being part of Merkle – we would love to hear from you.

Please send us your CV or an updated LinkedIn profile.

There is no application deadline, finding the right candidate is more important to us than a speedy process. We remove the job-ad when filling the position.  

For any questions regarding, please contact Anna Lynge, Talent Acquisition Manager on phone: 28 94 90 73.

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More Information:

Graduate Opportunities: Whether you're still studying, recently graduated or are already working and fancy a career hop, we could have a perfect opportunity for you.
Experienced Hires: Leverage your expertise, challenge the status quo and grow your career at Merkle.

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