We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Cookie Notice

How We Use Cookies

A cookie is a small file which may be downloaded to and stored on your computer, phone, tablet or other device when you visit a website.  For more general information about cookies, please visit: www.aboutcookies.org.

When you first visit our website, you will see a banner at the top of the page prompting you to either accept cookies or to learn more about how to control cookie settings. Should you wish to decline out of any or all of the cookies we set, please refer to the Controlling Cookies Through Browser Settings section of this page.

If you agree to our using cookies when you visit our websites, various cookies may be loaded to your computer to help us analyse web traffic, better target and tailor our advertising, deliver relevant content based on your interests and behavior, let us know when you revisit a site, assist in the correct operation of the site or store information about your preferences and interests.

Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by being able to remember your choices and preferences. We use traffic log cookies to identify which pages on our websites are being visited. This helps us analyse data about web page traffic and improve our website’s reliability and to tailor it to customer needs.

Overall, cookies help us deliver a better website experience, by enabling us to monitor which pages you find useful and which you do not and provide relevant content based on your interests. A cookie in no way gives us access to your computer or any information about you on your computer, other than the data you choose to share with us.

Types of Cookies

Cookies placed on your device when you visit our site are set either by us directly or by our business partners, including Adobe, Doubleclick, Facebook, Google Analytics, Google Adwords, LinkedIn, Lytics, Salesforce Pardot, Twitter, Wistia, and YouTube. As referenced later on this page:

  • First-party cookies: are set directly by our website
  • Third-party cookies: are set by our partners

Whether set by us or our business partners, our cookies fall in to a few broad categories of purpose:

  • Necessary cookies: ensure the basic performance and user friendliness of the website; examples include serving you content specific to your location and monitoring site uptime
  • Marketing cookies: informs the delivery of relevant content and messaging, on our site and elsewhere on the Internet, based on your behavior on our site and information you have voluntarily provided to us through lead-capture and contact forms on our site; examples include Adobe Target and Salesforce Pardot (on our site) and Doubleclick (on other websites)
  • Analytics cookies: allow us to evaluate and report on the way visitors are using our site, allowing us to make continuous improvements to the user’s experience; examples include analytics and reporting services provided by Google, Adobe and others

A detailed overview of our first- and third-party cookies and their purpose(s) follows.

AddThis

AddThis is a social sharing service that allows users to share pages from our website on social media and via email without leaving the page or needing to copy and paste a link.

Purpose(s): Analytics

Cookie Name(s):

  • Check
  • _atssc
  • _atuvc
  • _atuvs

Adobe Target

Adobe Target is a testing, optimization, and personalization tool that allows us to show different users different content on the same page depending on when they visit the site and what we know about them. It serves a dual purpose, with testing experiences geared toward improving the experience of all visitors to our sites and personalized experiences geared toward showing users relevant content based on their past behavior and what we know about them.

Purpose(s): Marketing

Cookie Name(s):

  • AMCV_SESSIONID%40AdobeOrg
  • Mbox

Bing Ads

Microsoft Bing Ads allows us to target advertising in Bing search results and in display advertising on other websites.

Purpose(s): Marketing

Cookie Name(s):

  • _uetsid

CrazyEgg

CrazyEgg is a heat- and click-mapping service that allows us to see how visitors to our website interact with areas of certain pages. Information about a visitor's behaviour guides improvements we make to the user's experience. These cookies carry no personally identifiable information.

Purpose(s): Analytics

Cookie Name(s):

  • _ceg.s
  • _ceg.u
  • _ceir

Cloudflare

Cloudflare, with its worldwide network of proxy servers, also known as a Content Delivery Network, helps us ensure that our website loads quickly for users around the world. This cookie is set for security purposes and helps Cloudflare identify trusted web traffic when our site is being accessed.

Purpose(s): Necessary / functional

Cookie Name(s):

  • _cfduid

Google Analytics / Google Optimize 360

Google Analytics is a web analytics service provided by Google, Inc. Google Analytics sets cookies in order to allow us to evaluate and report on the use of our website. It is widely used across the web and all data is anonymised meaning the cookies carry no personally identifiable information. These cookies help us to understand our visitor's behaviour and allow us to make improvements to better our user's experience. It's a win-win relationship.

Google Optimize is one of our website A/B testing and personalisation tools, provided by Google, Inc. Google sets the above cookie to determine a user's inclusion in a website experiment and the expiry of experiments a user has been included in. We perform these experiments to improve the performance and usability of our website

Purpose(s): Analytics

Cookie Name(s):

  • _ga
  • _gid
  • gsScrollPos-XXXX
  • _gaexp

Lytics

Lytics is a tool that allows us to integrate data collected from different sources and create sophisticated audience pools for targeted experiences on our website. As an example, we might combine information about where a user has been on our site and what their interests are to show content that is more likely to be relevant on the home page of our website. While the data we use might contain some personal information, all of it will be anonymized before it is put in to use on our site.

Purpose(s): Marketing

Cookie Name(s):

  • seerid
  • seerses
  • ly_segs
  • PathforaPageVie
  • PathforaPageView

Merkle

We set a few cookies at the site level to monitor the accessibility and uptime of the site and to store decisions you have made about content, including the default geographic region and cookie and popup notifications. No personal information is stored in these cookies.

Purpose(s): Necessary / functional and Tracking

Cookie Name(s):

  • LastMRH_Session
  • MRHSession
  • PF2
  • global_toggle
  • Drupal.visitor.manuallySetRegion
  • security_accept
  • JSESSIONID

Salesforce Pardot

Salesforce Pardot is a marketing automation tool that is used to collect personal information voluntarily provided to us through forms on our website.  The information collected is stored securely in our Salesforce database and used to inform the nature of subsequent communications with users, including those delivered via email. Once we have your information in Pardot, we will typically streamline components of the site experience for you, including pre-populating information or simply asking for less information in forms on return visits to the site.

Blocking or disabling cookies from Pardot may make it impossible for you to access select pieces of content on the site that is stored behind a form.

Purpose(s): Marketing

Cookie Name(s):

  • visitor_idXXXXX
  • visitor_idXXXXX-hash

Wistia

Wistia is a video-hosting service that allows us to embed videos on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.

Purpose(s): Analytics

Cookie Name(s):

  • _distillery
In addition to the cookies listed above, the following partners may set their own cookies while you browse our site:

AddThis

AddThis is a social sharing service that allows users to share pages from our website on social media and via email without leaving the page or needing to copy and paste a link.

Purpose(s): Analytics

AddThis Privacy Policy

Cookie Name(s):

  • bt2loc
  • uid
  • uvc
  • bku
  • cw_id
  • di2
  • na_id
  • na_tc
  • ssc
  • vc

Adobe Target

Adobe Target is a testing, optimization, and personalization tool that allows us to show different users different content on the same page depending on when they visit the site and what we know about them. It serves a dual purpose, with testing experiences geared toward improving the experience of all visitors to our sites and personalized experiences geared toward showing users relevant content based on their past behavior and what we know about them.

Purpose(s): Marketing

Adobe Privacy Policy

Cookie Name(s):

  • demdex
  • dextp
  • DSTJS
  • DSID
  • cto_lwid

Bing Ads

Microsoft Bing Ads allows us to target advertising in Bing search results and in display advertising on other websites.

Purpose(s): Marketing

Bing Privacy Policy

Cookie Name(s):

  • MUID
  • MUIDB
  • MR
  • EDGE_S
  • _SS, SRCHD
  • SRCHUID
  • SRCHUSER

Doubleclick

We use Google's doubleclick.net cookie for conversion tracking purposes, to track the performance of our own AdWords and display advertising campaigns. If you visit certain pages on our website, Google (and Merkle) will be able to tell that your visit was a result of a click on one of these ads.

Purpose(s): Marketing

Doubleclick Privacy Policy

Cookie Name(s):

  • IDE
  • DSID

Facebook

Cloudflare, with its worldwide network of proxy servers, also known as a Content Delivery Network, helps us ensure that our website loads quickly for users around the world. This cookie is set for security purposes and helps Cloudflare identify trusted web traffic when our site is being accessed.

Purpose(s): Marketing

The following links have more information on Facebook's interest-based advertising and how to opt out:

Cookie Name(s):

  • act
  • c_user
  • datr
  • fr
  • presence
  • wd, xs
  • _attag
  • _atuvc
  • _atuvs
  • dpr
  • sb

Google (YouTube and Maps)

We embed videos from YouTube and maps from Google Maps on pages of our website. Google will set cookies as part of those embeds to measure performance and optimize appearance and functionality depending on your browser, device, and Internet connection.

Purpose(s): Necessary / functional

Cookie Name(s):

  • 1P_JAR
  • CONSENT
  • NID
  • APISID
  • HSID
  • SAPISID
  • SID
  • SSID
  • AID
  • PREF
  • VISITOR_INFO1_LIVE
  • YSC
  • LOGIN_INFO

LinkedIn

We regularly advertise our products and services on LinkedIn. Cookies are generally only set by LinkedIn if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. LinkedIn’s cookies help us measure conversion tracking and performance of our campaigns.

Purpose(s): Marketing

LinkedIn Ads Privacy Policy

Cookie Name(s):

  • BizoID
  • lang
  • _ga
  • bcookie
  • lidc
  • BizoCustomSegments
  • BizoData
  • BizoUserMatchHistory
  • UserMatchHisto

Lytics

Lytics is a tool that allows us to integrate data collected from different sources and create sophisticated audience pools for targeted experiences on our website. As an example, we might combine information about where a user has been on our site and what their interests are to show content that is more likely to be relevant on the home page of our website. While the data we use might contain some personal information, all of it will be anonymized before it is put in to use on our site.

Purpose(s): Marketing

Lytics Privacy Policy

Cookie Name(s):

  • _cfduid
  • seerid

Salesforce Pardot

Salesforce Pardot is a marketing automation tool that is used to collect personal information voluntarily provided to us through forms on our website.  The information collected is stored securely in our Salesforce database and used to inform the nature of subsequent communications with users, including those delivered via email. Once we have your information in Pardot, we will typically streamline components of the site experience for you, including pre-populating information or simply asking for less information in forms on return visits to the site.

Blocking or disabling cookies from Pardot may make it impossible for you to access select pieces of content on the site that is stored behind a form.

Purpose(s): Marketing

Salesforce Privacy Policy

Cookie Name(s):

  • pardot
  • visitor_idXXXXX
  • visitor_idXXXXX-hash
  • lpvXXXXX

Twitter

We occasionally advertise our products and services on Twitter. Cookies are generally only set by Twitter if you are signed in to (or have been signed in to) a matching account and and are generally linked to the use of the Social Media 'like' buttons embedded on our site and many others throughout the web. Twitter’s cookies help us measure conversion tracking and performance of our campaigns.

Purpose(s): Marketing

Twitter Privacy Policy

Cookie Name(s):

  • _ga
  • guestid
  • lang
  • lan
  • muc
  • eu_cn
  • personalization_id
  • tfw_

Wistia

Wistia is a video-hosting service that allows us to embed videos on pages of our website. The cookies set allow us to report and analyze the viewing habits of users when a video is played.

Purpose(s): Analytics

Wistia Privacy Policy

Cookie Name(s):

  • _ga
  • _gid
  • _sp_id.2b40
  • _v4
  • hubspotuk
  • messagesUtk
  • optimizelyE
  • _distillery
  • muxData

Controlling Cookies Through Browser Settings

Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website as some cookies may be required for full and correct operation of our sites.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether.  Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer.

Whilst we would encourage you to keep our first party cookies enabled (so that we can make your on-site experience better), the following links provide guidance on how to manage cookie permissions through your browsers settings. This includes instructions on how to delete existing cookies and block them from being set in the future:

Cookies on Other Merkle Websites

The Merkle DWA Sites use the following cookies:

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • __qca

Purpose:

Collects anonymous data on the user's visits to the website, such as the number of visits, average time spent on the website an d what pages have been loaded with the purpose of generating reports for optimising the website content.

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • __unam

Purpose:

Saves the user's navigation on the website including what pages have been viewed and how long the browser has been used to view each page.

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • _ga
  • _gid

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • _gat

Purpose:

Used by Google Analytics to throttle request rate

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • _hjIncludedInSample

Purpose:

Determines if the user's navigation should be registered in a certain statistical place holder

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • _hly_sid
  • _hly_vid
  • _mkto_trk
  • ei_client_id
  • History.store
  • mp_#_mixpanel

Purpose:

Tracks a user’s use of our site

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • has_js

Purpose:

Registers whether or not the user has activated JavaScript in the browser

Owner/Host:

.dwamedia.com

Cookie Name(s):

  • SESS#

Purpose:

Preserves users states across page requests

Owner/Host:

303-yvw-299.mktoresp.com

Cookie Name(s):

  • BIGipServer#

Purpose:

Used to distribute traffic to the website on several servers in order to optimise response times

Owner/Host:

app.hushly.com

Cookie Name(s):

  • _hly_gvid
  • AWSALB

Purpose:

B2B lead tracking and conversion

Owner/Host:

app.hushly.com

Cookie Name(s):

  • JSESSIONID

Purpose:

B2B lead management- preserves users states across page requests

Owner/Host:

doubleclick.net

Cookie Name(s):

  • IDE

Purpose:

Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.

Owner/Host:

doubleclick.net

Cookie Name(s):

  • r/collect

Purpose:

Registers anonymised user data, such as IP address, geographical location , visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

Owner/Host:

doubleclick.net

Cookie Name(s):

  • test_cookie

Purpose:

Used to check if the user's browser supports cookies.

Owner/Host:

google.com

Cookie Name(s):

  • ads/user-lists/#

Purpose:

Targteing/Advertising

Owner/Host:

google-analytics.com

Cookie Name(s):

  • collect

Purpose:

Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Owner/Host:

openx.net

Cookie Name(s):

  • i

Purpose:

Registers anonymised user data, such as IP address, geographical location, visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites that use the same ad network.

Owner/Host:

quantserve.com

Cookie Name(s):

  • mc

Purpose:

Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.

Owner/Host:

rubiconproject.com

Cookie Name(s):

  • c
  • rpx

Purpose:

Targeting/Advertising

Owner/Host:

rubiconproject.com

Cookie Name(s):

  • khaos
  • put_#

Purpose:

Registers anonymised user data, such as IP address, geographical location , visited websites, and what ads the user has clicked, with the purpose of optimising ad display based on the user's movement on websites th at use the same ad network.

Owner/Host:

sharethis.com

Cookie Name(s):

  • __stid

Purpose:

Registers a unique ID that identifies the user's device for return visits

Owner/Host:

w55c.net

Cookie Name(s):

  • matchbluekai

Purpose:

Used to synchronise data for targeted ads with third party systems

Owner/Host:

w55c.net

Cookie Name(s):

  • matchgoogle
  • matchopenx
  • match-result
  • matchyahoo

Purpose:

Regulates synchronisation of user identification and exchange of user data between various ad services

Owner/Host:

w55c.net

Cookie Name(s):

  • wfivefivec

Purpose:

Collects data on the user's visits to the website, such as what pages have been loaded. The registered data is used for targeted ads.

Owner/Host:

yieldlab.net

Cookie Name(s):

  • id

Purpose:

Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads

The Merkle Oxyma sites use the following cookies:

Owner/Host:

.oxyma.nl

Cookie Name(s):

  • _dc_gtm_UA-1170910-37

Purpose:

Used by Google Tag Manager to load other scripts and code into a page

Owner/Host:

.oxyma.nl

Cookie Name(s):

  • _ga
  • _gat_UA-1170910-37
  • _gid

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

.oxyma.nl

Cookie Name(s):

  • _gat

Purpose:

Used by Google Analytics to throttle request rate

Owner/Host:

.oxyma.nl

Cookie Name(s):

  • com.silverpop.iMA.page_visit
  • com.silverpop.iMA.session
  • com.silverpop.iMAWebCookie

Purpose:

Generated if the user visits a web page by clicking a Silverpop Clickstream email link

Owner/Host:

www.oxyma.nl

Cookie Name(s):

  • _hjIncludedInSample

Purpose:

Determines if the user's navigation should be registered in a certain statistical place holder

Owner/Host:

www.oxyma.nl

Cookie Name(s):

  • PHPSESSID

Purpose:

Tracks session data between pages

Owner/Host:

www.oxyma.nl

Cookie Name(s):

  • wfvt_2495458986

Purpose:

Supports the WordPress security PlugIn

Owner/Host:

.emsecure.net

Cookie Name(s):

  • _dc_gtm_UA-1170910-37

Purpose:

Used by Google Tag Manager to load other scripts and code into a page

Owner/Host:

.emsecure.net

Cookie Name(s):

  • _ga
  • _gid

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

.emsecure.net

Cookie Name(s):

  • com.silverpop.iMA.page_visit
  • com.silverpop.iMA.session
  • com.silverpop.iMAWebCookie

Purpose:

Generated if the user visits a web page by clicking a Silverpop Clickstream email link

Owner/Host:

.oxyma.emsecure.net

Cookie Name(s):

  • _ga
  • _gid

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

.oxyma.emsecure.net

Cookie Name(s):

  • _gat_UA-1170910-37

Purpose:

Used by Google Analytics to throttle request rate

Owner/Host:

tr1.onlinesucces.nl

Cookie Name(s):

  • logger

Purpose:

Tracks user page visits

The Merkle Comet site uses the following cookies:

Owner/Host:

.pardot.com

Cookie Name(s):

  • visitor_id#-hash

Purpose:

Pardot cookie: Identifies unique visitors and tracks a visitor’s sessions on a site (10 years)

Owner/Host:

cometgc.com

Cookie Name(s):

  • @@History/@@scroll|#

Purpose:

Tracks page visits

Owner/Host:

cometgc.com

Cookie Name(s):

  • _ga
  • _gid
  • visitor_id#
  • visitor_id#-hash

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

cometgc.com

Cookie Name(s):

  • crumb

Purpose:

Squarespace cookie: Prevents cross-site request forgery (CSRF). CSRF is an attack vector that tricks a browser into taking unwanted action in an application when someone’s logged in. (Session)

Owner/Host:

cometgc.com

Cookie Name(s):

  • ss_cid
  • ss_cvr

Purpose:

Squarespace cookie: Identifies unique visitors and tracks a visitor’s sessions on a site (2 years)

Owner/Host:

cometgc.com

Cookie Name(s):

  • ss_cpvisit
  • ss_cvisit
  • ss_cvt

Purpose:

Squarespace cookie: Identifies unique visitors and tracks a visitor’s sessions on a site (30m)

Owner/Host:

doubleclick.net

Cookie Name(s):

  • r/collect

Purpose:

Google DoubleClick advertising cookie (390 days)

Owner/Host:

google-analytics.com

Cookie Name(s):

  • collect

Purpose:

Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.

Owner/Host:

pardot.com

Cookie Name(s):

  • lpv47252

Purpose:

Tracks page visits for Pardot marketing Automation

Owner/Host:

pardot.com

Cookie Name(s):

  • pardot

Purpose:

A session cookie named set when you’re logged in as a Pardot user.

Owner/Host:

typekit.net

Cookie Name(s):

  • p.gif

Purpose:

Supports use of Adobe Typekit fonts.

Owner/Host:

wistia.com

Cookie Name(s):

  • wistia-http2-push-disabled

Purpose:

Supports the Wistia Video Player

Owner/Host:

youtube.com

Cookie Name(s):

  • GPS

Purpose:

Registers a unique ID on mobile devices to enable tracking based on geographical GPS location.

Owner/Host:

youtube.com

Cookie Name(s):

  • PREF

Purpose:

Registers a unique ID that is used to generate statistical data on how the visitor uses the website

Owner/Host:

youtube.com

Cookie Name(s):

  • VISITOR_INFO1_LIVE

Purpose:

Tries to estimate the users' bandwidth on pages with integrated YouTube videos.

Owner/Host:

youtube.com

Cookie Name(s):

  • YSC

Purpose:

Registers a unique ID to keep statistics of what videos from YouTube the user has seen

Owner/Host:

squarespace.com

Cookie Name(s):

  • _uetsid

Purpose:

Microsoft Bing cookie: Microsoft Bing Ads Universal Event Tracking (UET)

Owner/Host:

squarespace.com

Cookie Name(s):

  • SS_MID
  • SS_MATTR

Purpose:

Squarespace cookie: The SS_MATTR cookies identifies a unique visitor. No visitor information is stored except a unique ID dropped on visitors to the site. (10 years)

Owner/Host:

squarespace.com

Cookie Name(s):

  • SS_ABPP

Purpose:

Squarespace cookie: This cookie is used to track unique visitors landing on the site (3 years)

Owner/Host:

squarespace.com

Cookie Name(s):

  • _gac_UA-xxxxx-xx

Purpose:

Google Analytics cookie: Adwords cookie (90 days)

Owner/Host:

squarespace.com

Cookie Name(s):

  • __zlcmid

Purpose:

Squarespace cookie: ZopIM live chat cookie (1 year)