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DATA INTEGRATION

Marketers underestimate the level of data integration complexity required to deliver

BE READY FOR THE ADOBE EXPERIENCE PLATFORM

Adobe’s launch of the Adobe Experience Platform will make it easier to realise the benefits of People-Based Marketing. Cutting through the launch-hyperbole, the new Experience Data Model (XDM) is a genuine step-change to improve the ease of connectivity of data and content between Adobe’s tools. This will make it easier for marketers to build integrated customer experiences and execute personalisation at scale.

Adobe Experience Platform

Adobe Experience Platform is the first purpose-built customer experience management platform. It comes with a few key functionalities - real-time customer profiles, continuous intelligence, open and extensible architecture, and more.

BRANDS THAT HAVE ALREADY INVESTED IN MULTIPLE ADOBE EXPERIENCE CLOUD TOOLS SHOULD START TO PLAN FOR THE ADOPTION AND ROLL-OUT OF THE ADOBE EXPERIENCE PLATFORM THROUGH 2020.

Accelerating your data integration with Merkle

Merkle can help you understand what changes and enhancements will need to be made for you to take advantage of this new data platform. Having a centralised, open data platform that integrates with your other third party technologies will be key to delivering People-Based Marketing at scale. We personalise your omni-channel experiences with rich, people-based data and intelligence and blend it with the decisioning power of the Adobe Experience Cloud.

Data Integration

Come and visit us at the Adobe summit on 15th and 15th May at the Dentsu Aegis Network stand!