We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Download This Year's Presentations

April 11

Performance in Every Moment - The Overview

Presented by: Adam Lavelle, Global Chief Solutions Officer, Merkle

How Samsung Designed and Activated Buyer Journeys in their Digital Ecosystem

Presented by: Vernon Fong, Digital Strategy & Experiences, Samsung & Ron Park, VP, Customer Strategy, Merkle

Spotlight: Designing Persuasive Journeys

Presented by: Leah van Zelm, VP, Strategy & Planning, Merkle

Launching Westworld

Presented by: Alissa Tofias, Director, Acquisition & Digital Media, HBO & Kevin McGovern, VP, Client Engagement, Merkle

Spotlight: Performance Creative: Generating Relevance in Micro-Moments

Presented by: Amy Thorne, VP, Executive Creative Director, Merkle

Marketing to Real People – The MerkleOne Ecosystem

Presented by: Peter Randazzo, Chief Technology Officer, Product, Merkle

Get the Most of your Media: The Relationship Between PPC & Downstream Metrics

Presented by: Michael Bailey, VP, Marketing, Fleetcor

Spotlight: Search & Connected Commerce

Presented by: Matt Mierzejewski, VP, Client Service & Delivery, Search, Merkle 

Lunch & Learn: Accelerate Your Business Through Search and Native Innovation

Presented by: Missy Schnurstein, Head of Performance Sales Strategy, Yahoo

Increasing Share of Search: Measuring the Digital Shelf

Presented by: Monica Queally, Sr. Marketing Manager, Nestlé Waters North America & Chelsea Ashe, Associate Director, SEM, Merkle

Spotlight: SEO in 2017: What You Need To Know

Presented by: Adam Audette, SVP, SEO, Merkle

Making More Than Waves: Optimizing Digital Around Awareness Campaigns

Presented by: Ivonne Kinser, Director, Digital Marketing, Avocados From Mexico & Dalton Dorné, SVP, Marketing, Merkle

Breakout Sessions I

Breakout Sessions II

April 12

Keynote: How the Best Search Marketers Win

Presented by: Nicolas Darveau-Garneau, Director, US Search Solutions, Google

Unify Campaigns & Behaviors to Deliver Performance in Every Moment

Presented by: Rob Brosnan, VP of Strategy, Movable Ink

Going Global

Presented by: George Gallate, CMO, Merkle, Liz Rutgersson, Head of Media & Planning – Europe, Merkle | Periscopix & Hermes Ma, Sr. Manager, Search, Greater China & South Korea, Merkle

Finding Your North Star – Creating Insight Driven Digital Experiences

Presented by: Rocco Albano, VP, US Digital Experience, Merkle

Spotlight: Powering Personalization through Data

Presented by: Zimm Zimmermann, VP, Personalization, Merkle

Addressability - In Market Success

Presented by: Kristine Prybyla, Director of Digital Marketing and User Experience, SVP, Multi-Channel Marketing, Citizens Bank & Avery Faeth, Sr. Account Manager, Media, Merkle

Leveraging Connected Loyalty: Ensuring a Successful Customer Journey

Presented by: Michael Hemsey, SVP, Loyalty Services Group, Merkle 

Closing Remarks

Presented by: George Gallate, CMO, Merkle