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Getting to Know Your Privacy Rights

Merkle and your personal information

Who is Merkle?

Merkle is a global marketing agency that helps advertisers and brands reach peoplet and strengthen customer loyalty and engagement. As part of its services, Merkle may combine customer data that our clients already have with information from other sources.

This helps support marketing programs and allows our clients to communicate with the people most interested in their products and services.

Where does Merkle get information about me?

Merkle collects certain personal information from you if you visit our websites or our online content and through online tracking technologies, as described in our Website Privacy Policy and Product Privacy Policies.

Merkle also obtains data from other companies who have direct contact with you, and we may also get information from other third-parties who collect your data. The collection of this data allows Merkle to help our clients promote relevant products and services to existing and potential customers.

In other words, we help businesses promote products and services among people interested in their offerings and we indirectly help consumers by limiting the marketing that would not be relevant to them.

Important information for consumersImportant

Are you located outside the UK / European Economic Area?

If the answer is yes, your rights are likely to be slightly different than what is outlined on this page. Head over to our global consumer information and transparency portal for more information.

Do you have a direct relationship with Merkle?

This Portal doesn’t cover the data we use to market our services to existing customers and potential customers, but we do have plenty of information about that if that’s what you’re looking for.