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Google Partnership

Merkle is a Google Analytics Certified Partner and a DoubleClick Certified Marketing Partner. We have a scaled team of experts in North America Europe and APAC who provide expert services across Google and DoubleClick. We can help you access, train, and manage your integrated digital marketing effectively.

Google Analytics Certified Partner

Doubleclick Certified Marketing Partner

Premier Google Partner

Partnership Overview

As a Google Analytics and DoubleClick Certified Marketing Partner, we enable brands on how to get started and empower them in how to evolve their marketing through Google and DoubleClick tools. 

Our cross-functional team will help you deploy and monetize the products within the GA360 suite including Analytics 360, Tag Manager 360, Attribution 360, and Data Studio 360. 

With over 90 certified specialists with expertise on DoubleClick Campaign and Bid Manager, we are able to help you onboard your digital media programs, provide media management and campaign optimization services, and address data management, reporting, and analytics.

The power of being certified in both environments is in the ability to integrate effectively. Having DoubleClick integrated with Analytics 360 allows audience creation in Google Analytics which in turn are syndicated across DoubleClick. Simple example might be to create an audience of anyone who viewed a savings card download page, but didn’t actually download it. We could show them a display ad that would entice them back to download page. For a more advanced example, we could build next best offer models and direct them to different landing pages based on their scores.

Google Analytics 360 Suite

  • Licensing of Analytics 360
  • Licensing of Optimize 360
  • Managed Services
  • Assessments & Roadmaps
  • Instrumentation & Deployments
  • Advanced Analytics & Attribution
  • Proprietary Data Science Tools
  • Testing & Optimization
  • BI & Data Visualization
  • Training

Doubleclick by Google

  • Technology licensing-only
  • Training and enablement
  • Digital media program management
  • Ad Operations
  • Media planning and buying
  • Media analytics
  • Creative services
  • Data management and reporting

Google Cloud Platform

  • Cloud migration strategy
  • Roadmap planning
  • Architecture and design services
  • Global implementation services
  • Managed services
  • Training and enablement