This report, compiled from the responses of 2,000 retail consumers, provides online marketing and mobile marketing retail strategies by looking at consumer shopping trends in the last year.
One of the least surprising, but most impactful trends is consumers’ reliance on mobile. Retail customers want your mobile marketing strategy to enable a completely mobile path to purchase.
A trend that is gathering speed as it morphs into an omni-channel digital solution is loyalty marketing. Inside the report, you’ll discover what type of customer loyalty marketing program can increase revenue for retailers by four times.
A third important retail strategy is a crossover between legacy and digital retail strategies – a focus on improving the in-store experience. Even with shopping trends moving toward mobile e-commerce, consumers want to feel catered to while in your storefront. By personalizing the in-store experience with location-based and text interactions, you can engage shoppers in their decision moment and make a huge difference.
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The convergence of the digital world and physical stores provide retailers an opportunity to know their customers and optimize customer relationships in ways previously deemed impossible. Let Merkle help you translate these digital trends into actionable strategies that will drive revenue and deeper customer value.