We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

M1

The future of audience targeting and addressable media has arrived

M1 by Dentsu Aegis NetworkNow you can reach real people at scale in media.

M1 is Dentsu Aegis Network’s 100% people-based insights, planning, activation, and measurement platform. M1 drives transformational value for clients in the following ways:

  • M1 helps you understand your customers better, and reach them more quickly and effectively, through the industry’s only true people-based ID. Dentsu Aegis Network’s agency media teams can plan, buy, and measure media against real people, not proxies like cookies.
  • Target your audiences more effectively in the largest addressable premium publishing marketplace, exclusive to Dentsu Aegis clients: Publisher Addressable Marketplaces: reach your customers on a 1:1 level on premium sites including AOL, CBS Interactive, Pandora, and more.
  • Seamlessly and securely leverage your people-based audiences in addressable and programmatic media.
  • Increase return on spend, and decrease waste. On average, the M1 platform achieves 20%+ improvement in return on ad spend (ROAS) and 25%+ decreases in targeting waste from dramatically reduced fraud and addressable targeting at scale in digital media.
  • A 100% accountable business model – pay only for impressions served to known individuals

M1 Framework

Ready to learn more?