We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

M1

The future of audience targeting and addressable media has arrived

M1 by Dentsu Aegis NetworkNow you can reach real people at scale in media.

M1 is Dentsu Aegis Network’s 100% people-based insights, planning, activation, and measurement platform. M1 drives transformational value for clients in the following ways:

  • M1 helps you understand your customers better, and reach them more quickly and effectively, through the industry’s only true people-based ID. Dentsu Aegis Network’s agency media teams can plan, buy, and measure media against real people, not proxies like cookies.
  • Target your audiences more effectively in the largest addressable premium publishing marketplace, exclusive to Dentsu Aegis clients: Publisher Addressable Marketplaces: reach your customers on a 1:1 level on premium sites including AOL, CBS Interactive, Pandora, and more.
  • Seamlessly and securely leverage your people-based audiences in addressable and programmatic media.
  • Increase return on spend, and decrease waste. On average, the M1 platform achieves 20%+ improvement in return on ad spend (ROAS) and 25%+ decreases in targeting waste from dramatically reduced fraud and addressable targeting at scale in digital media.
  • A 100% accountable business model – pay only for impressions served to known individuals

M1 Framework

Ready to learn more?