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Merkle|RKG Summit Presentations 2015

Thank you for attending the 2015 Merkle|RKG Summit. We hope you enjoyed and learned from the events.

Videos of the presentations are now available! To view a PDF of the presentation deck, click below the video.

Wednesday, May 20

Craig Dempster – “Opening Remarks & Platform Marketer”

Presentation Slide Deck PDF

 

Adam Lavelle – “Mid-Funnel & the Addressable Customer Experience”

Presentation Slide Deck PDF

 

Adam Audette – “Mobile, Dynamic Sites & Other Major SEO Trends”

Presentation Slide Deck PDF

 

David Braun – “Optimizing Landing Pages for Maximum Response”

Presentation Slide Deck PDF

 

Taylor Williams – “Cross-Device Measurement: Past, Present, Future”

Presentation Slide Deck PDF

 

Ari Kurtz – “The Shopping Transformation: How to Strengthen Your Digital Backbone”

Presentation Slide Deck PDF

 

Todd Bowman – “Officiating Skills for Your Product Data”

Presentation Slide Deck PDF

 

Thursday, May 21

George Michie – “Consideration Sets & Lifetime Value, Wallet Share & the Implications for Personalized Marketing”

Presentation Slide Deck PDF

 

Brian Hedrick – “Adapting to the New Consumer Journey”

Presentation Slide Deck PDF

 

Zach Woith – “Differentiate and Personalize Your Loyalty Program to Drive Engagement”

Presentation Slide Deck PDF

 

Megan Paglicua & Michelle Alfano – “Before the Last Click: How Programmatic Media Fuels Search”

Presentation Slide Deck PDF

 

Patrick Hounsell – “Scaling Your Business Through Paid Social”

Presentation Slide Deck PDF

 

David Melnick & Nathan Stephens – “Integrating Data for a Holistic View of Channel Success”

 

Matt Naeger – “Search Segmentation & Cross-Channel Remarketing”

Presentation Slide Deck PDF

 

George Gallate – “Closing Remarks”

Presentation Slide Deck PDF