We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Navigate Through The Display Landscape

The display landscape is one of the more complex systems for online advertising. With ad servers, ad networks, demand side platforms, ad exchanges, and all the variations in between it gets hard to keep track of how they fit together.

For a long time we’ve referenced a number of popular graphs and flowcharts from industry leaders to try to explain all the players and possibilities for online display advertising. However, in using it as a teaching tool, we realized it is hard to understand without annotation or someone to walk you through it. In an effort to provide a simple, free standing explanation of the most common pieces of display, we developed the following infographic as part of our V4.1 2013 Dossier.

Contact us to learn more about how Merkle can help you execute efficient display campaigns in this complex landscape.

Navigate Through The Display Landscape

 

 

To embed this infographic on your site, copy and paste the following code:

<a href=”/resources/infographics/navigate-through-the-display-landscape/”><img src=”/sites/default/files/rkg/content/RKG-Display-Landscape-Infographic-page.jpg” alt=”Navigate The Display Landscape” width=”679″ height=”3873″ border=”0″ /></a><br />Courtesy of: <a href=”https://www.merkleinc.com/”>RKG</a>