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Unlocking the Value of Data, Digital and Decisioning in Financial Services

February 5 | Edinburgh International Conference Centre

Event Details

How does a people-based marketing approach translate to the highly-regulated, highly-competitive, fast-paced financial services sector? How can data analytics and digital solutions help you to not just reach your customers effectively, but simultaneously grow your business and see off the pressing challenges keeping you awake at night?


Hear from fellow FS professionals who will share how they are tackling the barriers we all face in engaging with, tracking and targeting customers.


Take part in interactive workshops, debates and networking aimed at sharing and tackling the unique business problems within FS, and join us for drinks to discuss what you’ve heard and how it relates to the challenges you face in your role with other like-minded data, marketing and media professionals in your market.


What's in store?

Registration and Lunch
From 11.45pm until 12.35pm


Opening keynote
Michael Komasinski, President – EMEA, Merkle
Ben Gott, SVP Analytics Lead – EMEA, Merkle


Client Case Studies

Data - Evolving to Customer Centric Decisions, Matt Cross, Analytics Director, Tesco Bank
Digital - Automating Twitter's Media Campaigns with Contextual Data, James Howard, Director - Media Solutions, Merkle
Decisioning - Use case presented by Maria Enquist,Head of Marketing Automation Development & Support, Swedbank

Workshop Sessions

(two sessions per attendee)

  1. Creating a real-time, empathetic customer experience that drives relevancy
    Hosted by Pega's Andy Lewis and Merkle representatives Rob McLeod and Tim Vaughan
  2. People-based Marketing using a technology stack
    Hosted by Google’s Kate Crowley and Merkle representatives Arran Gosal and Conor Molloy
  3. Understanding and optimising the value of your website content
    Hosted by Content Square’s Ricky Page and Merkle representatives Shahina Meru and Patricia Barzotti
  4. Maximising your digital media investments
    Hosted by Merkle representatives Helena Clark & Vic Kossoski and Datorama's Gareth Power
  5. How to use data to build customer loyalty and retention
    Hosted by Tableau’s Francois Zimmerman and Merkle representative Marta Portugal
  6. Legacy systems and speed to insight in a changing landscape
    Hosted by Merkle representative Gordon Weston and Microsoft's E-Yen Tan



"Gartner Predicts 80% of Marketers Will Abandon Personalisation Efforts by 2025"

Hosted by the DMA Scotland's Firas Khnaisser, Head of Decisioning at Standard Life with panellists including FinTech Scotland's Stephen Ingledew and Merkle’s Thomas Byrne.


Closing Remarks

Richard Lees, EVP of Solutions - EMEA, Merkle


Networking Drinks
From 5:30pm onwards


Image removed.


Our Sessions

Date/Time: 7:45am, February 5
Michael Komasinski

Michael Komasinski

President, Merkle EMEA

Date/Time: 8:00am, February 5
Date/Time: 8:20am, February 5
Date/Time: 8:40am, February 5