Merkle in the Press

Richard Lees comments on the use of Net Promoter Score and whether Merkle recommend it

The IPA released its latest Bellwether report on 16 January, with headline news that the growth of UK marketing budget flatlined in Q4 2018, amidst heightened business uncertainty, following six years of consecutive growth. Is this being caused by Brexit and a general lack of economic certainty, or is it purely cyclical?

Understanding Customer Lifetime Value explores the emphasis companies are placing on Customer Lifetime Value (CLV), how companies are measuring CLV and the results they are seeing. The report also examines what strategies and tactics are working well, the challenges in measuring CLV and potential solutions to overcome these.

In our new series, Search History, we speak to the leading lights of search marketing to celebrate 20 years of Search. Delving into key decision makers’ personal and professional relationships with search, we explore how things have changed over the past two decades, and what the future has in store.

The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new.

While UK marketing budgets were increased during the first quarter of 2018, it was the slowest growth seen since 2016. EVP, Growth Officer, EMEA, Margaret Wagner comments on the IPA’s Q1 2018 Bellwether Report.

Merkle and its parent Dentsu Aegis Network announced today the integration of the Merkle-developed people-based research and targeting platform M1 with a comprehensive set of cloud services packaged within the Adobe Experience Cloud.

Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London.