Owned by Dentsu Aegis Network, Merkle uses analytics and other technology to help clients understand consumers and drive 'people-based' marketing strategies. Griffiths joins with more than twenty years' experience working across CRM, data, digital and customer experience. His background includes fifteen years at data-driven customer experience agency RAPP, latterly as UK Client Services Director.
In the UK, marcoms group Dentsu Aegis Network (DAN) has appointed Merkle exec Nick McCarthy to lead its new EMEA Global Technology Alliances team.
Dentsu Aegis Network is aiming to tap into the Covid-19-fuelled surge in digital transformation activity by creating a new technology team – dubbed Global Technology Alliances – and has promoted Merkle chief Nick McCarthy to lead the EMEA regional operation.
Newly created role supports growth platform by driving strategic value for clients and driving increased focus on our core technology partners
Niyi Duro-Emanuel appointed to help clients bring adtech, martech and data capabilities together.
In the UK, data-driven performance marketing agency Merkle has promoted Niyi Duro-Emanuel for the newly created and expanded role of Vice President, Solutions, with a remit to help clients bring their adtech, martech and data capabilities together for a more contextually targeted approach.
When Sir Martin Sorrell’s much-publicized search for a first-party data company ends, it will be because he has found a business that’s closest to the digital, search and CRM data services Merkle offered.
Dentsu shop aims to serve advertisers joining up performance media activity with CRM.