Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London.
Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry.
On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers.
Performance marketing agency Merkle has boosted its customer experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region.
Following a string of acquisitions and new office openings, PerformanceIN talks to Merkle EMEA on what's been happening and the next steps for data-driven marketing.
Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.
Data management platforms play an increasingly important role in helping digital marketers find high-value audiences, largely based on third-party data collection without much transparency.