Mentions in the Press | EMEA - Page 3

March 26, 2018

ExchangeWire

People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle

Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila Insight in the UK, and b2b digital agency DWA, with offices in Munich and London.

March 09, 2018

AdWeek

Here’s How Agencies Around the World Celebrated International Women’s Day

Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry.

March 06, 2018

AdExchanger

The Media Agency's Guide To GDPR And EPrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers.

February 16, 2018

The Drum

Merkle hires EMEA creative director and expands its customer experience team

Performance marketing agency Merkle has boosted its customer experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region.

February 06, 2018

PerformanceIN

Q&A: Merkle on Rapid Growth in EMEA, GDPR and the Trends Set to Shape the Industry

Following a string of acquisitions and new office openings, PerformanceIN talks to Merkle EMEA on what's been happening and the next steps for data-driven marketing.

January 30, 2018

AdExchanger

Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off

Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers.

January 24, 2018

Marketing Communication News

Merkle appoints Thomas Byrne as SVP Agency Services EMEA

January 08, 2018

Digiday

GDPR is coming, and data management platforms are in the crosshairs

Data management platforms play an increasingly important role in helping digital marketers find high-value audiences, largely based on third-party data collection without much transparency.