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Merkle in the Press

June 27, 2017
The Huffington Post

Dentsu Aegis Network’s Doug Ray On Data Privacy And A Pivot To More PII

As more marketers seek to use data to achieve the kind of accountability that direct-response media has typically provided, agencies are improving the way they handle sensitive consumer information. In the past month alone, Dentsu Aegis Network rolled out a PII-based data platform and appointed a global data compliance officer in advance of new EU regulations.
June 27, 2017
The Huffington Post

Dentsu Aegis Network’s Doug Ray On Data Privacy And A Pivot To More PII

As more marketers seek to use data to achieve the kind of accountability that direct-response media has typically provided, agencies are improving the way they handle sensitive consumer information. In the past month alone, Dentsu Aegis Network rolled out a PII-based data platform and appointed a global data compliance officer in advance of new EU regulations.
June 23, 2017
Destination CRM

Merkle Becomes a DoubleClick Certified Marketing Partner

Merkle, a performance marketing agency, has become one of DoubleClick's Certified Marketing Partners. DoubleClick's Marketing Partner program features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.
June 16, 2017
Destination CRM

Merkle and Pega Launch Unified Data Management Platform

Merkle, a performance marketing agency, and Pegasystems, a provider of customer engagement software, together launched the Unified Data Management Platform (DMP), a solution that unifies adtech and martech to enable more effective and relevant digital ad campaigns and omnichannel experiences.
June 09, 2017
MediaPost

Dentsu Aegis Appoints John Lee To Roll Out People-Based Ad Targeting Globally

Dentsu Aegis Network announced Thursday the appointment of John Lee, Merkle’s chief product and data officer, to global president of MerkleONE, to oversee the global roll out of the people-based ad-targeting strategy and platform. Lee will oversee the development and roll out of M1 in the United States, reporting to David Williams, CEO Merkle, and John Murray, president, Amplifi Global.
June 08, 2017
Ad Exchanger

Merkle Rolls Out PII-Based Data Platform To Power Dentsu Aegis Network

Dentsu Aegis Network said Thursday that its media agency brands in the US will use Merkle’s PII-based M1 platform for centralized data planning and activation. Dentsu’s media agencies have been piloting M1 for a few months, and it’s now officially being deployed as a self-service tool at Carat, iProspect and 360i, as well as at centralized programmatic unit Amnet.
April 24, 2017
Ad Exchanger

How Merkle’s Data Chops Deliver For Dentsu Aegis Network

When Dentsu Aegis Network acquired performance agency Merkle last year, it gained deep expertise in data-driven marketing as well as a data hub for its agency brands. That hub is called M1, Merkle’s data and media planning tool launched last year.