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Press Releases

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July 06, 2021

Dentsu Group strengthens Merkle’s experience and commerce capabilities with LiveArea acquisition

Dentsu Group Inc. announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.