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Dentsu’s enterprise content solution, Content Symphony, has been named a Partner Solution for Adobe’s new Marketing System of Record, which the company unveiled at Adobe Summit. The designation is bestowed upon partners that leverage Adobe’s creative, experience, and workflow technologies as core infrastructure in solutions to enable better collaboration, automation, and workforce management.
Merkle has appointed Stephen Derbyshire to the position of Adobe Experience Platform practice lead for Merkle EMEA and dentsu’s CXM Service Line.
Merkle announced the featured speakers for its Executive Summit, being held virtually June 15-16, 2021. The annual conference provides organisations the tools to achieve a total customer experience by connecting experiences across marketing, sales, commerce, and service.
Merkle has won the 2021 Industry Excellence Award in Communications as part of the 2021 Pega Partner Innovation Awards.
Three sessions focus on pivotal trends shaping the digital landscape.