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Merkle has appointed Ellie Ratcliff to the position of Adobe Alliance Manager for Merkle Northern Europe and dentsu’s CXM Service Line.
Dentsu Group Inc. announced today that it has entered an agreement to acquire LiveArea, a global customer experience and commerce agency, subject to customary closing conditions. LiveArea is a division of PFSweb Inc (NASDAQ: PFSW). LiveArea will join Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.
Newly created role follows Richard Lees’ elevation to EMEA chief strategy officer of Merkle