Merkle www.merkleinc.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced the appointment of Jeaneen Andrews-Feldman as vice president of marketing. In her new role, Andrews-Feldman will focus on developing Merkle's marketing function as a strategic corporate asset and building lead-generation programs that successfully engage prospects and existing clients.
An industry professional with over 20 years of experience, Andrews-Feldman brings a wealth of background in building and leading results-oriented marketing and business development teams at BtoB and BtoC organizations ranging from entreprenueurial start-ups to leading brands. Prior to joining Merkle,she led product and channel marketing at the Rosslyn, Va.-based Corporate Executive Board, a thought leadership advisory firm serving the vast majority of Fortune 500 companies. While there, she oversaw all aspects of the firm's product, brand, sales and event marketing programs and developed new retention and acquistion approaches.
Earlier, Andrews-Feldman was vice president of marketing and business development at TrendIQ, a business intelligence software firm offering proprietary solutions for measuring brand sentiment and consumer trends. Prior to TrendIQ, Andrews-Feldman served as the vice president of marketing and sales at global power company AES. She also spent more than 10 years in the telecommunications industry at Sprint and AT&T, where she held regional and product marketing management roles.
"We are very pleased to be adding Jeaneen to the marketing team at Merkle," said Craig Dempster, Executive Vice President and Chief Marketing Officer, Merkle. "While Jeaneen brings experience in deploying marketing and business development teams and programs, she also has a strong entrepreneurial spirit and an impressive track record of driving successful and innovative retention, acquisition and lead-generation programs for recognized organizations in both business-to-business and business-to-consumer areas."
Andrews-Feldman said, "Given Merkle's innovative business model, thought leadership focus, and roster of high-caliber clients, I feel that I am joining Merkle at an extremely exiciting point in the company's history. From my perspective, I will be working on how to best bring Merkle's unique value proposition into the strategic conversation and helping leading brands make better marketing and business decisions."
Andrews-Feldman will work out of Merkle's headquarters campus in Columbia, Maryland.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.