Columbia, Md. – February 17, 2010 – Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced that Chairman and CEO David Williams will speak at the NexTargeting Summit at The W Hotel in New York on March 18. Hosted by [x+1], the leader in online predictive marketing solutions, the all-day event will focus on the solutions, applications and companies that are making highly targeted, one-to-one marketing a reality across today’s changing media landscape.
As the opening speaker, David Williams will begin the event with a presentation entitled, “The Marketing Revolution - Building Customer Strategy as a Business Strategy.” Williams will discuss how advancements in the use of technology, analytics and data and the growth of digital media are enabling marketers to break new ground by redefining and elevating customer relationships. Further, Williams will explain how the new approach, Integrated Customer Marketing™, is moving the marketing conversation to the C-suite and becoming a business strategy for world-class brands.
Williams said, “I am honored to share my experience and insight at the upcoming NexTargeting Summit. Today’s leading organizations are recognizing that marketing is a critical element to the success of the enterprise, yet the majority of organizations fail to realize the true potential impact that information can have in terms of long-term results. Integrated Customer Marketing™ is at the intersection of technology, analytics and data, and the utilization of insights from this approach can help marketers harness the true value of their information.”.
For more information on the [x+1] NexTargeting Summit, visit http://nextargeting.com/.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.