Merkle,www.merkleinc.com, the nation's largest and fastest growing independent customer relationship marketing agency, today announced the appointment of Nick Dryfuse as vice president, technology solutions. In this newly created position, Dryfuse will oversee the technology delivery organization that supports the development of Integrated Customer Marketing TM approaches that combine data, technology and analytics for clients within key industry verticals that include insurance, financial services, healthcare, fundraising, retail, travel and entertainment.
Dryfuse joins Merkle with more than 15 years of experience in implementing enterprise-wide business systems at several Fortune 500 organizations. Prior to Merkle, Dryfuse was employed with the global consulting leader, Capgemini, for nearly 10 years. Most recently, as principal, he was chartered with completing highly sensitive, multi-million dollar technology projects for corporate clients while leading large program teams of IT professionals in multiple countries. Earlier, Dryfuse was a program manager at the San Francisco office of Ernst & Young. Additionally, Dryfuse served as lieutenant in the United States Navy.
Zhengda "Z" Shen, Merkle Executive Vice President and Chief Operating Officer, said, "Nick Dryfuse is an extremely talented professional, and I have great confidence in his ability to further develop and deliver truly integrated marketing solutions that seamlessly bring together data, analytics and technology along with our industry vertical expertise. Nick's experience in building both technology solutions and expert professional teams will greatly benefit our current and future clients, and I am pleased to be welcoming him to the Merkle team."
Dryfuse said, "Joining Merkle was a simple decision for me to make. The company has no shortage of extremely talented, bright people with incredible ideas. I believe the marriage of these ideas and the best technology available is what continues to set Merkle apart in the industry, and I am enthusiastically looking forward to improving and driving results for Merkle's clients."
Dryfuse will be based in Merkle's headquarters in Columbia, Md.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.