Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing customer relationship marketing agencies, today announced the promotion of Craig Dempster to the newly formed role of executive vice president and chief marketing officer. As Merkle’s first CMO, Dempster will lead an expanded marketing function and will oversee Merkle’s lead generation, vertical marketing and corporate marketing communication functions, including public relations, events, advertising and a newly formed product and technology innovation group.
Dempster first joined Merkle in 2006 as corporate vice president of the Content Solutions Group. In that role, Dempster led a team that further established Merkle’s proprietary data solutions and offerings as the services of choice by major corporations and nonprofits across the U.S. Most recently, Craig was integral in the creation and launch of Merkle’s new subsidiary, LogicLab, which is creating an online marketplace that uses information, analytics and technology to facilitate commerce between advertisers and media companies.
Merkle Chairman and CEO David Williams said, "Craig’s proven leadership abilities and passion for marketing innovation, combined with a significant understanding of Merkle’s business and the market sector as a whole, makes him uniquely qualified to take on the role of CMO. I join my colleagues on the executive team in enthusiastically welcoming Craig to the position of CMO."
Craig Dempster added, "With the very talented people we have at Merkle, there is an abundance of innovative opportunities and ground-breaking thought leadership that we can continue to develop. In this new role, I am looking forward to harnessing Merkle’s best thinking and bringing these insights to the world-class brands we work with. Overall, it is my hope to help increase Merkle’s presence as the nation’s leading customer relationship marketing agency."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.