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Merkle Thought Leaders to Speak at Direct Marketing Association's DMA 2010

September 27, 2010
Columbia, MD

Merkle(www.merkleinc.com), the nation's largest and fastest growing customer relationship marketing agency, announced that three of the company's thought leaders will speak at the Direct Marketing Association's (DMA's) DMA2010 Conference & Exhibition. The presentations will provide insight on customer engagement, integrated digital marketing and retail analytics management.

Thousands of cross media/channel marketing professionals from more than 50 countries are scheduled to be in attendance at the DMA2010. The event draws an impressive lineup of speakers and provides the opportunity to attend sessions by the thought leaders behind some of today's most successful brands. Merkle's presentations include:

  • "Capitalize on the Wealth of Customer Engagement Data to Build Loyalty"- Monday, October 11th, 2010, 3:00pm - 4:15pm
    Presented by: Peter Vandre, Director, Merkle & Matt Moller, Senior Manager CRM, Samsung Electronics America & Sonia Alvarez, Senior Director, Database Marketing Services and Analytics, AARP & Marcus Winfree, CRM Analytics Manager, Dell. This session will present the idea behind customer engagement, how to collect and make sense of customer engagement data, and will provide concrete examples of how to use customer data to impact marketing results.
  • "Integrating Digital Marketing Across Channels"- Tuesday, October 12th, 2010, 11:20am - 12:15pm
    Presented by: Mike Ricci, VP and Mobile Practice Leader, Merkle & Joel Morrow, Managing Partner, Digital Fusion. Leveraging a digital marketing calendar, attendees will learn how to move from disjointed, ad hoc promotions to a disciplined, cross-channel approach leveraging social media marketing channels, text messaging and mobile marketing, search and email marketing as well as offline channels, through relevant case studies.
  • "Executing on Analytics in Retail: Data Integration Throughout Programs"- Wednesday, October 13th, 2010, 8:45am- 9:45am
    Presented by: Scott Cone, SVP & GM, Retail Group, Merkle. This session will focus on best practices and what other industries are doing with respect to the management and execution of analytics in retail.

"We're looking forward to sharing our expertise on the latest marketing trends and developments with valued colleagues and customers during the industry's largest event," said Craig Dempster, Merkle's executive vice president and chief marketing officer.

"The DMA2010 will feature hundreds of educational sessions, roundtables, forums and case studies led by the best and brightest in the marketing and media communities," said Paul A. McDonnough, DMA vice president, conferences and events. "We're proud to have Merkle be a part of such an important event."

In addition to conference participation, Merkle is offering the opportunity for attendees to "Meet the Experts" through one-on-one consultations with Merkle thought leaders. For a full list of available experts and to register for the opportunity to meet with Merkle, email [email protected] For additional conference information or to register for the DMA2010, visit www.dma2010.org. 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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