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Merkle Wins Marketing Industry Award for Aetna Partnership

December 15, 2010
Columbia, MD

Merkle (www.merkleinc.com), the nation's largest and fastest growing customer relationship marketing agency, yesterday received a major marketing award for its successful work with Aetna, a leading health insurance provider. The National Center for Database Marketing (NCDM) presented Merkle with its Silver Database Excellence Award in the Business-to-Business category at NCDM's annual winter conference in Miami.

Merkle was honored for providing Aetna with customer marketing analysis solutions that successfully optimized the health insurance provider's marketing efforts. Merkle received the award in part for providing Aetna with a granular analysis of their marketing campaigns. Among other technologies the company employed IntelliDress, a cutting edge data hygiene standardization platform.

In addition to be honored during the conference, two Merkle executives were selected to address conference attendees. John Lee, Merkle's vice president & general manager of insurance and wealth management, participated in a panel to discuss the current consumer marketing landscape around the regulatory issues facing health care and the financial sector, and Mike Ricci, vice president of Merkle's mobile solutions practice, spoke on mobile marketing trends, strategies for incorporating mobile marketing into existing marketing strategies and mobile marketing tactics utilized today and in the future.

"The solutions that we provided to Aetna are core to Merkle's global strategy of identifying and developing customer-centic marketing opportunities for our clients," said John Lee, VP and GM, Insurance and Wealth Management Practice. "To be recognized by the NCDM as an innovator in our industry showcases our leadership in the evolving field of customer relationship marketing." 

About Merkle

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,200 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

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