Merkle(www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, and the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), a global network of senior marketing decision makers and brand leaders, today revealed the finalists for its Marketing Innovation Awards, honoring the elite in customer engagement marketing. The award winners will be announced in a special ceremony at this year's annual CRM Executive Summit, being held June 6-8 at the Park Hyatt Aviara in San Diego, California.
The Marketing Innovation Awards are presented by Merkle in partnership with the CMO Council to celebrate companies, brands and marketing leaders who effectively drive market engagement, advance customer experience and further marketing effectiveness through smart technology and enterprise-wide marketing process integration. The premise of these awards ties directly to the core theme of this year's summit, CRM 2.0: Optimizing your Customer Portfolio.
The awards will recognize innovation in integrated marketing in six categories and will be judged by academc authorities, publishing magnates and top marketing executives representing well-known brands in a wide variety of industries. A complete list of categories, finalists and judges can be found at the Summit event site. The finalists for each category are:
Customer Retention and Loyalty:
Humana- REAL Powered by Humana
Sas Scandinavian- SAS Match Me Program
T.G.I.Friday's- Give Me More Stripes Loyalty
Susan G. Komen for the Cure- Passionately Pink for the Cure
Vodafone Hutchinson Australia- Bonus Bank
Digital Engagement and eCRM:
BlackRock- Advisor Advantage Lead Generation
Independence Blue Cross- Improving Digital
Samsung- Galaxy S Product Launch
Scott Kay's Brute Cobalt brand, Helzberg Diamonds and Conde Nast- Brute Bowl
Innovation in Multi-Channel Mix Optimization and Measurement:
Novartis- Managed Care Trigger Program, WIN Machine
ON24 with Wiley Publication- Virtual Events for Dummies release
Social Media Innovation:
Cisco- IPv6 Integrated Social Media Campaign
Ford- Fiesta Social Media Campaign
Universal Orlando Resort- Leveraging the Power of New Attractions
K'NEX Brands- NASCAR No.88 K'NEX Car Promotion
National Wildlife Federation- Green Hour Campaign
Samsung- Website KPI Improvement Initiative
Global Integration and Strategy:
Cigna- Global Data Enrichment
Dell- 90-Day Program
Microsoft- Global Marketing Execution Platform
"Merkle is proud to congratulate all the nominees for their innovations in customer engagement marketing," said Merkle Executive Vice President and Chief Marketing Officer, Craig Dempster. "These standout campaigns illustrate how forward-thinging companies are forging a new generation in CRM that is sure to be setting the standard for future marketing success.
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.