Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, has named Chandos Quill its Vice President of International Data Solutions. With 500% growth in revenues from international business in the past year, this move reflects Merkle’s commitment to sustaining its momentum with continued global progress.
Quill will be responsible for the ongoing development and expansion of Merkle’s operations outside of the United States, and helping the company’s global clients navigate each market’s unique regional, cultural, socioeconomic and regulatory hurdles.
“I am impressed by Merkle’s solid commitment to establishing a leadership presence in the international market space,” said Quill. “I look forward to applying my experience in global customer data integration and partnerships to Merkle’s worldwide expansion. This initiative represents a vast opportunity, not only for myself and Merkle, but for the benefit of the global marketing community.”
Quill brings with her more than 21 years of diverse industry experience, having spent the past decade in executive level marketing positions at Experian, most recently as vice president, successfully launching the firm’s Strategic Alliances operation. Prior to joining Experian, Quill held marketing and solution development positions at Toshiba Information Systems, SSE Foods and Health Data Sciences. She holds an MBA from the Drucker School of Management at Claremont University and a BS in Marketing from Loma Linda University.
“As multi-national brands seek to apply domestic CRM best practices to their marketing operations abroad, Merkle’s approach is to go where they are, as a true partner in support of this effort.” said Marc Fanelli, Merkle’s Vice President and General Manager of International Solution Development. “Chandos’ experience in global CRM product management, partnership development, and strategic marketing will be invaluable toward expanding Merkle’s international capabilities and increasing the value we provide to our multinational clients. She shares the objective and analytical approach to CRM that fuels Merkle’s work, both in the U.S. and abroad.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.