Merkle (www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, has named Cyndie Beckwith Vice President, Client Team Lead for its Dell Americas client relationship. The appointment is in support of the company’s growing and evolving partnership with Dell, in which Merkle designs and implements solutions in support of Dell’s customer-centric communications platform.
In her role, Beckwith is responsible for managing the integrated delivery of strategy, analytical, data and technology services in support of Dell’s CRM operations. She will be providing strategic direction to help grow their business and support their multi-channel marketing activities in the Americas.
“In my experience in the industry, I have always been impressed by the caliber of people at Merkle, and the company’s excellent reputation for providing superior multi-channel CRM services,” said Beckwith. “I am excited about joining a company that is focused on developing strong partnerships with its clients, and truly cares about the success of their customer-centric initiatives.”
Cyndie joins Merkle with more than 20 years in database marketing and consulting experience, most recently with Walmart.com, where she was VP of Customer Experience and Operations. Previously, Cyndie also held leadership roles in CRM and consulting for the California State Automobile Association, E.piphany and Epsilon.
“Cyndie’s experience with operationalizing CRM in call center and web environments matches well with the current focus and priorities for the Dell CRM organization in the Americas,” said Scott Cone, Sr. Vice President and General Manager of Merkle’s Client Leadership Group. “She will also be working closely with Merkle’s support team for Dell’s global initiatives, to coordinate the delivery of consistent global capabilities and regional priorities for Dell’s Consumer marketing.”
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.