Merkle(www.merkleinc.com), the nation's fastest growing customer relationship marketing (CRM) agency, has named Steve LaValle Executive Vice President of Client and Advisory Services. The move underscores the company's emphasis on a consultative, strategically led approach to helping clients build and sustain profitable customer relationships.
LaValle brings more than 24 years of experience in direct marketing and CRM consulting to his new role. Prior to joining Merkle, he spent 8 years with IBM, most recently as Global Leader, Business Analytics and Optimization Strategy Services. LaValle also held analytic and CRM consulting roles at PricewaterhouseCoopers and AT Kearney, providing strategic direction for Fortune 100 businesses. He is a graduate of The Wharton School of Business at the University of Pennsylvania and holds an MBA from Harvard Business School.
"To build upon Merkle's outstanding reputation for providing industry-leading database marketing and CRM solutions, we've made a commitment to partner with our clients using a more analytics-based, consultative approach," said Merkle CEO David Williams. "With Steve's background in both analytics and CRM consulting, this appointment represents a natural evolution in Merkle's vision of true customer relationship marketing."
LaValle leads the client services teams, account managers and consulting professionals across all industries served by Merkle. "As a strong believer in a true customer-centric approach to business success, I was attracted to Merkle's reputation in the industry as the gold standard in CRM," said LaValle. "Merkle's advanced capabilities in analytics and database services create a unique opportunity for clients to improve the way they run their businesses- using insight not only for marketing, but for business strategies that improve operations at every customer touchpoint."
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximise the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 7,000 employees, Merkle is headquartered in Columbia, Maryland, with 21 additional offices in the US and 33 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.